Perception Paradox with Zivi Ein

E86: The Unspoken Truth: What Really Happens When Your Startups Fail I Recorded Live at Latitude59


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What do you do the day after the investor call, the layoff, or the final shutdown?

Join Marten Palu (ex-Gamecan) & Kristjan Maruste (Kõu Mobility Group) on the Latitude59 Podcast Stage for a raw, unfiltered conversation about what happens when startups fall apart. No spin. No sugarcoating.

They’ll share what it truly takes to lead through collapse, take full responsibility, and start over — with integrity.


Expect hard-won lessons on leadership, team communication, mindset, and rebuilding after public failure.

Key Takeaways:

  • Own your failures completely — builds credibility for next venture
  • Transparency during crisis builds lasting trust with your team
  • Mental health isn't optional — seeking help is a leadership skill
  • Family support is your foundation during business recovery
  • Failure is data, not defeat — every collapse teaches essential lessons
  • Normalize failure conversations in the startup community

A must-hear for every founder who's risked it all and asked: what now?

Recorded live at Latitude59 in May, 2025.

🎙️Hosted by Zivile Einikyte:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.perceptionparadox.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: 

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/zivileeinikyte/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🎵 Music by Luca Nioi: 

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Chapters

00:00 Introduction to the Journey of Founders

04:20 Facing Bankruptcy: Personal Stories of Failure

10:22 The Impact of Industry Changes on Business

16:21 Transparency and Communication During Crisis

20:23 Mental Health and Coping Strategies for Founders

25:19 Navigating Family Life as an Entrepreneur

28:42 Balancing Family and Work Life

30:27 The Reality of Startup Challenges

32:08 Navigating Stakeholder Relationships

33:33 The Importance of Values in Business

35:48 Lessons from Investor Relationships

37:26 Coping with Grief and Acceptance

39:35 Learning from Experience

41:45 Recognizing Life Beyond Work

42:37 The Myth of Failing Fast

44:30 Mental Health in the Workplace

49:48 Choosing Co-Founders Wisely

52:27 Characteristics of Ideal Co-Founders

57:09 Encouragement for Founders Facing Failure

...more
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Perception Paradox with Zivi EinBy Zivile Einikyte