In this episode of Perception Paradox, host Zivile sits down with Ada Mockutė Jaime, Chief Marketing Officer at Nordcurrent, who walks us through an extraordinary journey—from customer intelligence in finance to building viral campaigns in gaming.

You’ll hear how Ada fuels global growth using data, authenticity, and cultural storytelling—from bootstrapped scaling to “pink soup” marketing that generated millions of installs and shares.

Expect deep insights on using AI strategically, empowering communities, and rethinking leadership in a fast-moving creative industry.

Key Takeaways

• Transferable skills win: Cross-industry experience brings fresh perspectives to innovation.
• AI as ally, not adversary: Use tech to amplify human creativity and efficiency. TechFinitive
• Stories forge connection: Embedding culture into campaigns drives both loyalty and massive scale—as seen in the 'pink soup' success. TechFinitive
• Bootstrapped growth is possible: Nordcurrent thrived without external funding by marrying adaptability and community feedback. pursuitofscrappiness.co
• Test fearlessly: From A/B testing to player feedback loops, innovation thrives on experiments.
• Leadership in flux: Future marketing demands agility, empathy, and data-led storytelling.

Connect with Ada: https://www.linkedin.com/in/adamockute/

🎙️Hosted by Zivile Einikyte:

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: 

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🎵 Music by Luca Nioi: 

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Chapters

00:00 Leadership in a Changing Landscape: Bridging Generations and Technology

03:45 The Gaming Industry: Breaking Stigmas and Embracing Diversity

06:02 Marketing Strategies: Engaging Casual Gamers

07:58 Community Engagement: The Key to Retention

09:52 The Role of Social Media: Connecting with Gamers

11:53 Cultural Integration: Using Gaming to Promote Heritage

13:46 The Future of Gaming: Trends and Opportunities

15:58 Navigating Challenges: The Resilience of Game Development

17:55 Leadership Values: Empowering Teams and Fostering Growth

19:59 The Impact of AI: Enhancing Marketing and Development

21:54 Sustaining Success: The North Current's Approach

23:51 Work Culture: Balancing Hustle and Well-being

25:56 The Evolution of Gaming: From Casual to Integral

28:06 Courage in Leadership: Embracing Change and Learning

29:57 Final Thoughts: Trading Attention in the Gaming Industry