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E88: The Woman Who Invented Eco-Fashion: Marci Zaroff's Regeneration Revolution
What if the future of fashion lies not in excess, but in regeneration? Meet Marci Zaroff, the visionary who invented “ECOfashion” in 1995, and has been pioneering a path toward conscious, regenerative design ever since.
In this episode, Marci unwraps how a deep commitment to ethics and ecology became the blueprint for sustainable style.
You’ll learn:
- How she coined and trademarked “ECOfashion” and launched Under the Canopy, proving elegance and ethics can coexist.
- Why regenerative agriculture and circular economic models are the keys to healing both fashion and the planet.
- Her rallying cry: “cooperation is the new competition,” and other insights transforming industry mindsets from scarcity to abundance.
Tune in & let us know what you think.
About Marci:
Marci Zaroff—who coined the term “ECOfashion” in 1995—is an internationally recognized ecolifestyle pioneer, educator, and serial entrepreneur. For over 35 years, she has been transforming fashion, food, and lifestyle into powerful forces for positive change.
She is Founder & CEO of Ecofashion Corp—a “Greenhouse of Brands” spanning regenerative/organic cotton farming (RESET), lifestyle brands Farm to Home, Mission Statement, and YesAnd, and a turnkey B2B apparel and home manufacturing platform.
Marci also Founded BeyondBrands, Under the Canopy, and The Institute for Integrative Nutrition (IIN). And as Co-Founder/Board Chair of Textile Exchange, she has been instrumental in establishing sustainability standards for the global textile industry.
An award-winning innovator, author of ECOrenaissance, and Aspen Institute Henry Crown Fellow, Marci’s work has earned her numerous honors including the WWD ESG Leadership Award, Entreprenista 100 Award, Real Leaders Impact Award and NY Power Woman Award, among many others. World-recognized as a conscious business visionary, Marci continues to lead with passion, and purpose—bridging style, sustainability, and social impact worldwide.
Follow Marci:
@marcizaroff
https://www.marcizaroff.com/
🎙️Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn:
https://www.linkedin.com/in/zivileeinikyte/
🎵 Music by Luca Nioi:
http://www.lucanioi.com/
Chapters
00:00 Introduction and Serendipitous Meeting
04:12 Visionary Mindset and Early Influences
08:11 The Journey into Eco Fashion
13:03 Challenges and Persistence in Sustainability
18:53 The Evolution of Conscious Consumerism
25:19 Current Projects and Collaborations
29:14 Staying Energized and Aligned
31:15 New Beginnings and Personal Reflections
35:55 Starting Points for Conscious Sustainability
39:45 The Future of Regeneration and Sustainability
43:37 Final Thoughts
View all episodes
By Zivile EinikyteWhat if the future of fashion lies not in excess, but in regeneration? Meet Marci Zaroff, the visionary who invented “ECOfashion” in 1995, and has been pioneering a path toward conscious, regenerative design ever since.
In this episode, Marci unwraps how a deep commitment to ethics and ecology became the blueprint for sustainable style.
You’ll learn:
- How she coined and trademarked “ECOfashion” and launched Under the Canopy, proving elegance and ethics can coexist.
- Why regenerative agriculture and circular economic models are the keys to healing both fashion and the planet.
- Her rallying cry: “cooperation is the new competition,” and other insights transforming industry mindsets from scarcity to abundance.
Tune in & let us know what you think.
About Marci:
Marci Zaroff—who coined the term “ECOfashion” in 1995—is an internationally recognized ecolifestyle pioneer, educator, and serial entrepreneur. For over 35 years, she has been transforming fashion, food, and lifestyle into powerful forces for positive change.
She is Founder & CEO of Ecofashion Corp—a “Greenhouse of Brands” spanning regenerative/organic cotton farming (RESET), lifestyle brands Farm to Home, Mission Statement, and YesAnd, and a turnkey B2B apparel and home manufacturing platform.
Marci also Founded BeyondBrands, Under the Canopy, and The Institute for Integrative Nutrition (IIN). And as Co-Founder/Board Chair of Textile Exchange, she has been instrumental in establishing sustainability standards for the global textile industry.
An award-winning innovator, author of ECOrenaissance, and Aspen Institute Henry Crown Fellow, Marci’s work has earned her numerous honors including the WWD ESG Leadership Award, Entreprenista 100 Award, Real Leaders Impact Award and NY Power Woman Award, among many others. World-recognized as a conscious business visionary, Marci continues to lead with passion, and purpose—bridging style, sustainability, and social impact worldwide.
Follow Marci:
@marcizaroff
https://www.marcizaroff.com/
🎙️Hosted by Zivile Einikyte:
https://www.perceptionparadox.com
LinkedIn:
https://www.linkedin.com/in/zivileeinikyte/
🎵 Music by Luca Nioi:
http://www.lucanioi.com/
Chapters
00:00 Introduction and Serendipitous Meeting
04:12 Visionary Mindset and Early Influences
08:11 The Journey into Eco Fashion
13:03 Challenges and Persistence in Sustainability
18:53 The Evolution of Conscious Consumerism
25:19 Current Projects and Collaborations
29:14 Staying Energized and Aligned
31:15 New Beginnings and Personal Reflections
35:55 Starting Points for Conscious Sustainability
39:45 The Future of Regeneration and Sustainability
43:37 Final Thoughts