In this episode, Butch Nicholson sits down with executive coach and former corporate sales leader Richard Kirby to unpack how seasoned business owners can reclaim their time and refocus on what really drives growth.

Richard shares how his journey took him from engineering at AT&T to coaching owners of $1M to $10M companies on how to delegate, strategize, and lead with clarity.

You’ll hear why most business owners are stuck working in their business instead of on it, how to offload low-value tasks, and what it really takes to become the strategist your company needs.

He explains the difference between tactics and strategy, why working more hours doesn’t equal more profit, and how owners can align their leadership style with today’s workforce expectations.

If you're a Gen X or Boomer business leader still doing too much yourself, this conversation offers a grounded path to evolving your role, without starting over.

Bridging Generations in Sales and Outreach is hosted by Robert (BUTCH) NICHOLSON and produced by Fist Bump

Helping Gen X and Baby Boomer leaders turn their reputation into revenue—without losing the human touch.

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