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Sales development is an important aspect of business as it helps to generate revenue for the company. Sales development representatives (SDRs) are responsible for identifying and qualifying potential customers, and then passing them on to the sales team (account executives) for further follow-up and discovery.  

This sales process helps to ensure that the sales team is only spending time on leads that are likely to convert into paying customers, which can help to increase the overall efficiency and effectiveness of the sales process.   

Additionally, sales development (sales development representatives) can help to build relationships with potential customers and establish trust, which can lead to repeat business and long-term customer loyalty. SDRs accomplished these outcomes by cold calling, sending cold emails, and additional prospecting techniques to find success.

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