The Book So You Want to Start a Business; the 7 step Guide to Create, Start and Grow your own Business read by Ingrid Thompson

Chapter 4 is all about Your Brand and the 7 steps to build your Brand

In episode number 93 we read part 1 which looked at the first 5 steps:

1. Define who you are and what you do
2. Stand for some thing - your "why"
3. Define your Ideal Client
4. Connect with your audience
5. Adopt a 'voice' for your business that reflects your brand

In this part 2 episode we look at the final 2 step

• Create your collateral - logo, business name, website, colours and much more
• Consistency - stay true to your brand

 

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