So You Want to Start a Business with Ingrid Thompson

E95 Chapter 4 Part 2


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The Book So You Want to Start a Business; the 7 step Guide to Create, Start and Grow your own Business read by Ingrid Thompson

Chapter 4 is all about Your Brand and the 7 steps to build your Brand

In episode number 93 we read part 1 which looked at the first 5 steps:

  1. Define who you are and what you do
  2. Stand for some thing - your "why"
  3. Define your Ideal Client
  4. Connect with your audience
  5. Adopt a 'voice' for your business that reflects your brand

In this part 2 episode we look at the final 2 step

  • Create your collateral - logo, business name, website, colours and much more
  • Consistency - stay true to your brand

 

Buy your copy of the whole book from Amazon

http://amzn.to/2Hl3PtS

or wherever you buy your books on line. Also available in bookshops around the globe!

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So You Want to Start a Business with Ingrid ThompsonBy Ingrid Thompson simplifies how we build a business.

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