In our training workshops we often share the hub and spoke model (wheel) where your website is the key asset, in the centre of the wheel as the hub, and the purpose of the third party sites and services is to drive traffic back to them.

When working with clients we’re increasingly seeing a focus by businesses on third party sites and social networks vs their own websites and missing this key core concept.

In this episode we dig into this hub and spoke framework and drill down into the various tactics you can leverage in 2019.