In this episode we’re talking Google Ads and PPC marketing and specifically discussing the question of whether you should DIY your own Google Ads management, use an agency or let Google help you!



In this episode we’re talking customer reviews.

This is an important issue for anyone doing business online, regardless of whether you’re in ecommerce, you’re a small local business and everything in between.

In this episode we share the exact process we use with clients for monitoring reviews and online reputation and the simple process we (try) implement for clients to get customer reviews on autopilot whether that’s Google Maps reviews, Facebook business page reviews, ecommerce product page reviews or anywhere else!

On this, episode 100 of the Business Marketing Show, we dedicate it to a good friend and mentor who passed away a few months ago, James Martell.

The simple fact is, I would not be podcasting today if it wasn’t for James.

The very first podcast I ever listened to was James Martell on his Affiliate Buzz podcast back in 2003.

James has had one of the longest (if not the longest running) podcasts on the internet on any topic let alone affiliate marketing.

I was fortunate enough to first meet James and his amazing other half Arlene, at CJU (Commission Junction University) 2005 in Santa Barbara in the US.

We them met up at several other events including The System Seminar in 2007 when I introduced James to it and he then went on to be invited by Ken McCarthy to be a presenter on the topic of affiliate marketing until the final live System Seminar event in 2011.

My family and I also spent time with James, Arlene and their family in their home town of White Rock in Vancouver BC in 2008 as part of our 7 month world trip.

James has appeared as a guest on several of my podcast episodes over the years and I on his.

Not only was James a brilliant affiliate marketer who helped educate tens of thousands of people around the globe on the topic, he was an amazing family man and a great person to call my friend.

I feel very fortunate to have known him and his beautiful family but to have also learned so much about affiliate marketing and podcasting where I spend a huge amount of my time in today.

The great thing is we have years of amazing content from James in both written, audio & video that we can always still go and learn from him at any time even though he is no longer with us he has left an amazing legacy that will go on for many many years.

Thanks for everything my friend, I know you are here by my side guiding me in spirit every day.

Cheers

Ed

 

 

This podcast is effectively a repeat of an online workshop Brendan recently hosted talking through SEO Strategies & Tactics for Online Courses & Membership sites.

We’ve tweaked the content slightly to make it a little more broad and applicable to all businesses so definitely worth a listen if you’re looking at SEO strategies more closely in 2019 or looking to change your approach and incorporate new methodologies.

The slides from this episode are available for download as a PDF here:

SEO Strategies & Tactics for 2019 & Beyond from businessmarketingshow

Download PDF here

In this episode of the Business Marketing Show, we talk with Jo Botting from JoBotting.com

Jo is a 5 Year Industry Veteran Entrepreneur, Mentor, Trainer and Speaker.

Ed met Jo in 2015 in Tokyo Japan at Netpreneur Summit.

Jo has a great story to share in particular how she has been using the Meetup platform to build her business from Zero to what it is today.

Jo demonstrates that with focus and determination you can come back from challenging situations to develop a thriving consulting business.

We hope you enjoy the show.

In our training workshops we often share the hub and spoke model (wheel) where your website is the key asset, in the centre of the wheel as the hub, and the purpose of the third party sites and services is to drive traffic back to them.

When working with clients we’re increasingly seeing a focus by businesses on third party sites and social networks vs their own websites and missing this key core concept.

In this episode we dig into this hub and spoke framework and drill down into the various tactics you can leverage in 2019.

On this episode we’re talking with David Deane-Spread, a leadership consultant and executive coach, who who runs a boutique consultancy Metattude.com.

David has served as a director and CEO of both private and public companies in Australia and overseas and is a former commissioned officer in the Australian Defence Forces.

This is a fantastic episode to listen to if you’re looking to improve the output of your team or simply lead your organisation more effectively.

Links from this episode:

David’s consultancy – Metattude.com

Up and coming events and workshops with David:http://www.metattude.com/events/

Herzberg’s dual factory theory –https://en.wikipedia.org/wiki/Two-factor_theory

In this episode we talk with Paula Smith about presenting skills and building authority through speaking. Paula is a specialist consultant who helps trainers and presenters sharpen their skills and communication

to dramatically improve the impact they have through in-person speaking and presentations.

This is fantastic episode to listen to if you’re looking to improve your speaking skills or simply want to improve your team leadership skills.

Links from this episode:

More about Paula: https://www.gitp.com.au/about-gitp/meet-our-ceo-paula-smith/

Paula’s company, the Global Institute of Training and Presenting –

gitp.com.au

In this episode we’re chatting with Chris Smoje who is a specialist in customer service and customer experience. Chris works with businesses through his consultancy, DIME Customer Service, in a training and consulting capacity helping them improve their customer service and customer experiences.

This is a fantastic episode to listen to for any business owner looking to improve the quality of the interactions their team have with customers.

Links from this episode:

DIMECustomerService.com

Chris on Youtube: https://www.youtube.com/channel/UCgMl39-pdgPFh5ocpV3Sc4w

In this episode of the Business Marketing Show, Ed talks with Ken McCarthy, a true Internet Pioneer and founder of  The System Seminar and System Club who “turned a pre-podcasting audio program featuring live calls and audio cassettes into a multi-million dollar business.

Ken is best known for his pioneering work in the movement to commercialize the Internet in the first part of the 1990s, including early experiments with legitimate e-mail advertising, contributions to the development of the banner ad, practical applications of pay-per-click advertising and Internet video. He is credited in Time magazine with originating the idea of using click-through rates as the key metric of website performance.

In 1994, he organized and sponsored the first conference ever held on potential commercial applications of the World Wide Web. Marc Andreessen, co-founder of Netscape and developer of the first commercially successful Web browser, was the keynote speaker. Other Internet pioneers who acknowledge the impact McCarthy’s ideas had on their own work include Ed Niehaus, Rick Boyce, and Steve O’Keefe. In a talk at Pacific Bell in 1994, McCarthy described in detail the new content marketing and distribution model the Internet was making possible, a model now sometimes referred to as The Long Tail.

Ken talks about the early days of trying to get people to understand the Internet as a commercial advertising platform. In the early days, people using the Internet were anti-commerce, they did not want to sell things, or do advertising, but the first commercial base turned out to be banner ads.

We also honour our dear friend and internet pioneer, James Martell who sadly, passed away recently from a brain aneurysm.

James has the longest running podcast on any topic on the internet. His podcast, Affiliate Buzz has been running since 2003.

James was a great friend who adored his family and loved his work. He was always a joy to talk to and to be around.

His work lives on in his podcasts, so make sure to have a listen here http://www.webmasterradio.fm/shows/affiliate-buzz.

R.I.P mate.