The Business Marketing Show with Ed Keay Smith and Brendan Tully

In this episode we talk about website speed optimisation and generally making your website faster.

You know yourself when a website is slow to load you quickly lose interest and click away right? Your own website is no different! Studies have shown that even if your website is even a second slower than it should be you’ll be losing visitors and ultimately losing customers.

What’s more, Google have publicly stated that website speed is a part of their ranking algorithm so a fast loading website is good for both Google AND customers.

Links from this episode:

WPSpeedFix.com – Brendan’s Wordpress Speed Optimization company

WPAlpha – high performance search engine friendly Wordpress hosting

Wordpress Speed Optimization – How to Fix Slow Wordpress, a detailed guide for fixing your slow website

Best WordPress Hosts – Our recommended FAST Wordpress hosting providers.

The Best Australian Hosting Recommendations

SiteSpeedBot.com – Website Speed Test Tool

The Fastest WordPress Themes

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E81 – Making Your Website Faster & Wordpress Speed Optimization appeared first on The Business Marketing Show.

This episode is a recorded workshop on Ecommerce Marketing & Optimisation that Brendan held in 2016. Heaps of quick wins and low hanging fruit for ecommerce and online store owners that will increase traffic and conversions.

The workshop is broken into three parts and you can grab the full slide-set and transcript over at The Search Engine Shop at this link: Ecommerce Marketing & Optimisation Workshop

Click play on the video above to watch with the audio synced with the slides.

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E80 – Ecommerce Marketing Workshop appeared first on The Business Marketing Show.

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span><span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>

This is a followup to our last episode E78 where we talked about our web strategy we’re using with clients in 2018. This episode is a bit more tactical and is effectively a web strategy checklist, the tactical things that go into an effective online marketing strategy.

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E79 – Web Strategy Checklist appeared first on The Business Marketing Show.

<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span>

Our first episode for 2018!

In this episode we share the online marketing strategy, tactics and quick wins we’re using with clients right now that will serve you well in 2018.

Know what you’re selling – be clear, spend 30 minutes listing out all the products and services you sell, prioritise the list and make sure you have a page of content to match each one!

Take the first step of the sales process online, whether that’s an online booking widget, a tool like Calendly to book meetings or simply having the phone number in the header of your site.

Track conversions AND traffic.

Reviews matter, you need to manage your online reputation and you need a review funnel.

Make sure you have fast hosting – you know if yourself when a website is slow to load you quickly lose interest and click away. Check out WPAlpha.com, Brendan’s Managed Wordpress Hosting company.

You need to rank number 1 for your business name, Google Maps is the easiest to do to that, claim your listings at:

You need a proactive strategy if you expect to be ranking higher and generating calls, enquiries and new customers from the web.

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E78 – Small Business Online Marketing Strategy, Tactics & Quick Wins for 2018 appeared first on The Business Marketing Show.

This week we’re talking with Duc Pham from Perth Business Network.

Most people cringe when they hear the word “networking” evoking images of business card ninjas throwing out business cards like they were ninja stars. We talk with Duc about how to network effectively, why he started Perth Business Network and how it’s different to your typical “networking” approach.

Links from this episode:

http://www.perthbusinessnetwork.net.au/

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E77 – Talking Networking with Duc Pham from Perth Business Network appeared first on The Business Marketing Show.

In this episode we’re talking trademarks and intellectual property with Guy Provan from Wrays.com.au.

Guy has been practicing for more than 25 years and works with a range of clients from individual inventors to large corporates specialising in litigation and dispute resolution, enforcement of intellectual property rights, IP licensing and commercialisation, IT and internet agreements, and general IP advice. Guy regularly represents clients in legal actions particularly in the Federal Court in Perth and interstate.

This episode is a great starting point if you’re thinking of registering a trademark or just need to be aware of your legal obligations and exposure as it relates to you and doing business on the modern web.

Links from this episode:

Wrays.com.au

Guy Provan

Guy’s Linkedin Profile

IP Australia

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E76 – Talking Intellectual Property with IP Lawyer Guy Provan appeared first on The Business Marketing Show.

We’re both increasingly often asked about running a digital marketing web agency, what tools we use, how we do it and so forth. So in this episode we talk about our experience starting, growing and running a web agency and some of the pitfalls and some of the lessons we’ve learnt.

If you’re considering starting a digital marketing agency or looking to grow your agency this is an episode to listen to.

Links from this episode:

Episode 20 with Business Consultant Lisa Reed 

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E75 – Running a Web & Digital Marketing Agency appeared first on The Business Marketing Show.

In this episode we have Matt Reed from Photography Project back on the show.

Matt is a professional commercial photographer and through his studio Photography Project, works with businesses big and small on their photography, imagery and video.

We had Matt on back in 2014 and he talked in detail about photography and video as part of online marketing strategy. If you haven’t heard those episodes, they’re well worth checking out – they’re episodes 16 and 17 (links below).

In this episode we have him back on to talk about how photography and video in the context of online marketing, how it’s evolved over the last few years and how he’s working with clients in 2017.

This is wide ranging discussion and we cover a whole range of stuff including video and why you should probably be using a professional AND doing it yourself, some interesting strategies around Snapchat, Instagram and using video as a team building tool, drones and how his team is using them in his work plus a whole bunch more.

This is a great episode to listen to if you’re thinking about the look and feel of your website or doing more with video and social networks.

Click play on the video below to see an example of the “behind the scenes” style video Matt talked about:

Links from this episode:

Matt’s studio PhotographyProject.com.au

Photography Project on Instagram

BMS Episode 16 on Photography with Matt

BMS Episode 17 on Video with Matt

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E74 – How to Master Online Video and Photography with Matt Reed appeared first on The Business Marketing Show.

In this episode we talk with Tony Nash, CEO of Booktopia about eCommerce, competing with Amazon and his journey from startup to hitting $100 million in revenue.

This is a great conversation about Tony’s journey building Booktopia from $0 into one of Australia’s largest book sellers and is a fantastic episode to listen to regardless of how big or small your online business.

Some of the things we cover:

Links from this episode:

Booktopia.com.au

Angus and Robertson

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E73 – eCommerce & Competing With Amazon with Tony Nash from Booktopia appeared first on The Business Marketing Show.

In this episode we’re talking video marketing with Reg Sorrell from Online Videos Perth

Video is becoming an increasingly important online marketing tool and in this episode we chat with Reg about background, the current state of video marketing and advertising and how to use it in 2017. Reg has a background in TV and video and this is a great episode to listen to if you’re looking at doing more with video or looking at transitioning more traditional radio and TV advertising online.

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

The post E72 – Video Marketing with Reg Sorrell appeared first on The Business Marketing Show.