In this episode we’re talking tools and specifically what tools and software we’re using in 2017. This is a good episode to listen to if you’re looking for more efficiency gains in your business.

The list:

* Drift Livechat

* Lucky Orange

* Zendesk

* Zapier

* Slack

* Skype

* Gsuite aka Google Apps

* Hubspot Sales

* Audacity

* Xero

 

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

 

In this episode we talk with Peter Engelhardt from Creative Brew about all things branding.

This is a great episode to listen to if you’re thinking about upgrading the look of your business or doing a website redesign. As we discuss with Peter, branding is much much more than your logo and business card, it’s the core of the business, it’s point of difference and a clear, well defined brand can make or break a business.

Links from this episode:

Peter’s website: http://creativebrew.com.au

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

 

In this episode we talk with Con Kazantzidis from The Stray Whisker, a business that specialises in Traditional Wet Shaving and Grooming Supplies.

This is an excellent episode to listen to if you’re in the ecommerce or traditional retail space. Con talks about his business journey, how he started and built the business and some of the strategies he uses to help the business stand out in a retail environment that is becoming increasingly more competitive on global scale.

Con’s website: http://thestraywhisker.com.au/

The Stray Whisker Youtube Channel: https://www.youtube.com/channel/UCf7VNgLj1leuvx5Nv7es5kQ/videos

Shave the Man Youtube Channel: https://www.youtube.com/user/shavetheman

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

 

In this episode, we’re talking copywriting with Bret Thomson, one of the highest paid copywriters and conversion strategists in Australia.

It’s a casual conversation on copywriting with a whole bunch of insights on how you can better engage your audience, write better copy and generally improve your approach to marketing and selling online.

This is a fantastic episode to listen to if you’re selling products and services online or want to improve your copywriting skills:

“you don’t get what you deserve in life, you get what you negotiate”

“it’s not the product that will change the world, it’s the marketing of that product”

“80% of the success of a marketing campaign is in the headline”

In this episode, we share 5 easy wins that almost any business owner can DIY that cost nothing (or next to nothing) and work regardless of whether you’re a big business or small.

Links from this episode:

* bretthomson.com

* Bret on Facebook

* Bret’s book, Client Rush: 37 Proven Marketing Breakthroughs for Attracting More Clients Fast

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

 

In this episode of the Business Marketing Show, Ed speaks with Business News CEO Charlie Gunningham in the recording booth at the Business News HQ.

Charlie manages the strategy & day-to-day operations at Business News. He has three decades of management experience, including 15 years of running e-businesses (his own start-up AussieHome.com) and then Reiwa.com.

Charlie is also the co-founder of eGroup (where I first met Charlie almost 3 years ago now) and holds an MBA from UWA.

Links from this episode:

* www.businessnews.com.au

* www.reiwa.com

* www.autoexpert.com.au

* Gary Vaynerchuk YouTube Video

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

 

 

 

In this episode Brendan talks with Joe Hughes from Contractor Dynamics about the future of small and local business marketing and where things are going.

This is a good episode to listen to if you already have a proactive online marketing strategy and are looking for the “what next” or looking to take your game to the next level.

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

 

In this episode, we talk online marketing quick and easy wins for 2017. A few weeks ago, we released a 2017 Online Marketing Strategy episode with the complete online marketing strategy we’re using with clients today.

In this episode, we share 5 easy wins that almost any business owner can DIY that cost nothing (or next to nothing) and work regardless of whether you’re a big business or small.

Links from this episode:

* Review Tools – GetFiveStars.com

* Google Maps (Google My Business)

* Bing Places (Bing Maps)

* Apple Maps Connect (Apple Maps setup)

* WP Alpha – Australian-Based Wordpress Hosting

* WP Speed Fix – your Wordpress Speed problems solved, permanently

* Healthengine

* Little Hotellier

* Calendly

* Hubspot Sales

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

 

In this episode we speak to John Blake, a sales consultant, coach and mentor about sales! Most business owners have an aversion to selling and the general public usually thinks sleazy car salesman or pushy cold caller when you mention sales to them….but when sales and selling is done properly it shouldn’t be like that.

This is a great episode to listen to anyone in sales and marketing, management or running a business.

Links from this episode:

* John’s new book, High Stakes Selling

* John’s website: John-Blake.com.au

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

 

In this episode we speak to Maria Doyle about packaging and selling your expertise online and creating quality online learning experiences.

This is a great episode to listen to if you have online courses (or have been thinking about creating one) or teach, consult or coach people largely online.

Episode Highlights:

* Maria explains the 4 pillars of a successful online learning experience

* Find out how long it really takes to build an online course

* Why the goal of “passive income” doesn’t exist and ultimately doesn’t serve your customers and clients

* Maria’s website: mariadoyle.com

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.

 

 

Our first episode for 2017. In this episode we’re talking about the online marketing strategies and tactics that will move the needle for you in 2017.

This is a conversation about what we’ve been using with clients over the last 3-6 months, what’s working really well and what will become increasingly important in the coming year.

This episode is definitely one to listen to if you’re a small business owner looking to ramp up your online marketing in 2017.

Key focus areas for 2017:

* Web hosting – fast, reliable hosting

* Test your hosting speed at tools.pingdom.com

* Brendan’s high performance Wordpress hosting solution

* Google Apps or Gsuite for email hosting

* Whatever you want your website visitor to ultimately do, give them that option online. Whether it’s buy something, book or schedule an appointment, reserve a spot, whatever it is, give the customer the ability to do it through your website 24/7.

* You need a page of content for every product and service you sell and all your locations. How is Google going to rank you for a term you don’t have any website content for and how is a customer going to buy something if they don’t know you sell it?

* Reviews and reputation management – something that will become increasingly important in 2017. A handful of bad reviews can ruin some businesses, make sure at a minimum you’re monitoring your online reviews.

* SEO and Adwords aka a traffic generation strategy. A website is useless with no visitors, what’s your strategy for getting traffic from Google and other places on the web?

Listening options:

Click here to listen on iTunes or click the Play button below to play from your web browser.