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Today on the podcast we have Earl of East: a creative business started by couple Niko & Paul in London. Started initially as a simple creative outlet from their jobs in advertising - it’s since bloomed into a business with 3 stores and international acclaim. They sell their own cult fragrance and candle range as well as a curated selection of design-led products from local makers. 

It was founded in 2014 as a small market stall in Hackney. In 2017, just three years later, they had launched three shops.… all whilst still being a side project. 

We talked about the inspiration behind it, how much it cost to set up, the importance of a vision, when to go full time and why starting on the side was the best thing they ever did. 

Music by Linden Jay, editing help from Nathan Webber

Check out OutofHours.org // Earlofeast.com

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