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Early Growth in PRO-PT and What You Can Learn From It
🎙 Episode 10: Early Growth in PRO-PT– How PRO-PT Scaled
In this follow-up to the origin story, Richard and Ronnie dive into the next chapter of PRO-PT’s journey—growth. They unpack the pivotal decision to expand from a single clinic to multiple locations, starting with Tulare in 2003, and the internal challenges that came with it. Ronnie shares how a major disagreement between him and co-founder Todd in 2006 became a defining turning point: either stop growing—or systematize and scale.
They discuss the transition from “doing everything” to creating infrastructure, roles, and leadership systems that would support sustainable growth. This included Todd stepping away from full-time treatment to focus on building business operations—a shift inspired by lessons from The E-Myth and the realization they couldn’t continue burning both ends.
The episode also reflects on the humble conditions of the Tulare clinic (a.k.a. "The Bitchen") and the importance of shared vision, complementary strengths, and strong partnerships. Ronnie emphasizes the divine timing of his partnership with Todd and the later addition of Steve, which brought more balance and depth to their leadership.
The episode ends by teeing up the next chapter: how to create verticality—career growth and leadership opportunity—without giving up company ownership, setting the stage for the development of PRO-PT’s Clinic Director model.
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By PRO-PT🎙 Episode 10: Early Growth in PRO-PT– How PRO-PT Scaled
In this follow-up to the origin story, Richard and Ronnie dive into the next chapter of PRO-PT’s journey—growth. They unpack the pivotal decision to expand from a single clinic to multiple locations, starting with Tulare in 2003, and the internal challenges that came with it. Ronnie shares how a major disagreement between him and co-founder Todd in 2006 became a defining turning point: either stop growing—or systematize and scale.
They discuss the transition from “doing everything” to creating infrastructure, roles, and leadership systems that would support sustainable growth. This included Todd stepping away from full-time treatment to focus on building business operations—a shift inspired by lessons from The E-Myth and the realization they couldn’t continue burning both ends.
The episode also reflects on the humble conditions of the Tulare clinic (a.k.a. "The Bitchen") and the importance of shared vision, complementary strengths, and strong partnerships. Ronnie emphasizes the divine timing of his partnership with Todd and the later addition of Steve, which brought more balance and depth to their leadership.
The episode ends by teeing up the next chapter: how to create verticality—career growth and leadership opportunity—without giving up company ownership, setting the stage for the development of PRO-PT’s Clinic Director model.