This episode of the multifamily mix podcast, hosted by Barbara Savona of Sprout Marketing, kicks off a series focused on leasing strategies in new developments. Guest Chris Arnold, co-founder of Authentic, discusses the importance of starting marketing efforts early in the development process for maximized performance and ROI.

The conversation covers the lease-up timeline, from initial ground-break to full occupancy, and emphasizes the critical role of specialized marketing plans and the need for a well-prepared leasing team.

Chris also shares insights on common pitfalls in leasing strategies and the value of specialized partners in the multifamily industry. Additional topics include the impact of effective branding and signage, as well as the launch of 'Real Wins', a new podcast series aimed at offering tactical advice on multifamily marketing.

EPISODE AT A GLANCE:

00:00 Welcome to the Lease-Up Series Kickoff!

00:55 Introducing Chris Arnold: A Deep Dive into Lease-Up Strategies

02:18 The Early Bird Gets the Lease: Starting Your Marketing Early

06:11 Maximizing ROI: The Importance of Early Marketing Investments

07:40 Avoiding Common Pitfalls in Lease-Up and Marketing

07:54 The Power of Specialization in Multifamily Marketing

18:24 Navigating the Challenges of Lease-Up and Rebranding

20:18 Transforming Cities: Insights and Resources for Marketers

23:19 Wrapping Up: The Future of Multifamily Marketing

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