If you have ever looked into digital marketing you may have found it overwhelming. There’s so much information and there are many different moving parts in it. You may find information on email marketing, SEO, Facebook Ads, Google Ads, etc.

Just pick one thing and start running with it. That’s my secret to his success. I have already mentioned how my goal was to be a professional soccer player, but the thing that changed everything was my decision to use social media so that scouts would discover me. YouTube didn’t work as fast as I was expecting but Instagram just blew up for me.

The path ahead of me took a drastic turn when I realized that Instagram was such a powerful tool. There are over 1 billion active monthly users according to the statistics, just think about it for a second there. BILLIONS. All of a sudden making athletics and soccer pages to be discovered didn’t seem such a wild dream.

But why stop there?

I studied Instagram, learned all I could about it, about content, about the tools it gave us. And eventually people started paying me to help THEM grow their accounts too. That’s when Instagram became my gold mine. I built an agency and started taking in more work and really loved it. And there’s a good chance you will find a business niche that you are passionate about and good enough at to sell your services.