Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.  

Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter. 

In this episode, Louis & Katelyn discuss…

• How she leverages social media to grow & promote her newsletter
• How Katelyn created gamification inside her newsletter
• The lessons Katelyn learned from selling newsletter sponsorships
• Her #1 piece of monetization advice for new newsletter operators 

Other Links Mentioned
Katelyn on Twitter
Louis on Twitter