Insights & Innovators Podcast from MRII

Earning a Seat at the Strategy Table with Diane Hessan at C-Space


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In this episode of 'Insights and Innovators,' hosted by Stan Sthanunathan, special guest Diane Hessan, Chairman of C-Space, discusses her transformative journey as an entrepreneur in the insights industry. Diane shares her thoughts on balancing speed, depth, and relevance in market research and provides valuable advice for aspiring entrepreneurs. She recounts her early career experiences, the foundation and success of Communispace, and offers practical tips for business success and common pitfalls to avoid.

00:00 Introduction and Episode Overview


01:14 Meet Diane Hessen: Visionary and Disruptor


03:18 The State of the Insights Industry


10:14 Diane's Career Journey


16:52 Founding Communispace


23:56 Entrepreneurial Lessons and Advice


31:05 Conclusion and Final Thoughts

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Insights & Innovators Podcast from MRIIBy The Greenbook Podcast Network