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Earning Buyers' Respect and the Death of Whitepapers with Sarah Breathnach!
Longtime listener Sarah Breathnach jumps in the hot seat! Sarah shares her unique (and refreshing) perspective on cybersecurity marketing.
George K and George A talk to Sarah about:
🌐 The critical balance between being thought-provoking and respectful in content creation
👥 Building an audience and the importance of credibility and authenticity
🔮 How to stand out in the traditional, lead-gen heavy cybersecurity landscape
🤝 The shift towards value-driven content over conventional marketing tactics like whitepapers and tradeshows
🛍️The BKBT Merch Store is NOW OPEN!
Get 25% off! Use code: RSAC25SWAG
Expires May 24, 2024. $25 minimum order required.
View all episodes
By BKBT Productions
5
1010 ratings
Longtime listener Sarah Breathnach jumps in the hot seat! Sarah shares her unique (and refreshing) perspective on cybersecurity marketing.
George K and George A talk to Sarah about:
🌐 The critical balance between being thought-provoking and respectful in content creation
👥 Building an audience and the importance of credibility and authenticity
🔮 How to stand out in the traditional, lead-gen heavy cybersecurity landscape
🤝 The shift towards value-driven content over conventional marketing tactics like whitepapers and tradeshows
🛍️The BKBT Merch Store is NOW OPEN!
Get 25% off! Use code: RSAC25SWAG
Expires May 24, 2024. $25 minimum order required.