Longtime listener Sarah Breathnach jumps in the hot seat! Sarah shares her unique (and refreshing) perspective on cybersecurity marketing.

George K and George A talk to Sarah about:

🌐 The critical balance between being thought-provoking and respectful in content creation

👥 Building an audience and the importance of credibility and authenticity

🔮 How to stand out in the traditional, lead-gen heavy cybersecurity landscape

🤝 The shift towards value-driven content over conventional marketing tactics like whitepapers and tradeshows

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