EA is raking in an extraordinary amount of cash from microtransactions... No seriously these numbers are nuts. 

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Sources:

[Gamespot] EA Made More Than $1 Billion From Microtransactions Last Quarter https://tinyurl.com/ufp98xn

[Gamespot] GTA, Red Dead Parent Company Is Making Lots Of Money From Microtransactions https://tinyurl.com/sbm84ne

[Gamespot] Activision Blizzard Made $700 Million From Microtransactions In Latest Quarter https://tinyurl.com/utjh5vb

[The Guardian] Charity warns that betting features in video games harm young people https://tinyurl.com/t6mrgf3

[Youtube, NBA2K] NBA 2K20: MyTEAM https://tinyurl.com/y4cmula2