In this episode, we discuss strategies to reduce friction in the buying process to improve customer conversion rates. Winston and Jay discuss common blockades businesses face. They also cover the importance of qualified leads and how to make it easy for consumers to engage at all stages of the sales funnel. E-commerce and local service companies provide practical examples. They show the importance of balanced requests for information and quick follow-up. These things maximize conversion. You might be driving traffic to a landing page or hosting a networking event. Learn how to make it easy for customers to say 'yes' and boost your sales.