Unlock the power of AI for your small business! In this episode of the Madroit Podcast, Jordan Haynes and Winston Hofer break down how home and professional service businesses can use AI tools to boost customer engagement, save time, and deliver more personalized experiences—without needing to be a tech expert. Learn about practical tools, common mistakes to avoid, and easy ways to get started with AI today. 

Episode #: 47  

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⏰ TIMESTAMPS:

00:00 – Introduction to the episode topic: AI

00:16 – Why AI matters for customer engagement

01:44 – Real-world AI use cases for small businesses

02:01 – Smart appointment scheduling & CRM integrations

02:16 – AI reception, chatbots, and phone answering

02:46 – Using AI for quoting, scoping, and estimates

03:17 – Easy AI tools to start with (ManyChat, Jasper, Fireflies, Calendly)

04:55 – Start small: Automate one workflow at a time

05:03 – AI isn’t about reinventing the wheel

05:08 – The explosion of AI tools & picking the right one

05:25 – Common AI mistakes: sounding robotic, over-automation

06:49 – Training your AI: Why it matters

08:06 – Simple AI starting points: FAQ, follow-up emails, call summaries

09:02 – A/B testing chatbots, personalized email campaigns

10:13 – Consistency and authenticity with AI

11:14 – Final thoughts: AI for local businesses, not just big tech

11:39 – Conclusion and Reach Out With Questions to madroitmarketing.com/podcast 

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In this episode, we delve into zero-party data, a privacy-friendly approach to personalizing marketing that fosters trust with your customers. We define zero-party data, provide real-life examples, and discuss the importance of respectful data use in gaining customer loyalty. We also offer practical steps for small businesses to get started with zero-party data collection and explain how to effectively leverage this information for impactful marketing strategies. Tune in for actionable tips and more!  

Episode #: 46 

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00:00 Introduction to the Episode Topic

00:20 Understanding Zero Party Data

01:11 Practical Examples of Zero Party Data

01:51 Building Trust with Zero Party Data

03:05 Implementing Zero Party Data in Your Business

05:31 Best Practices for Collecting Data

07:36 Common Pitfalls to Avoid

10:33 Leveraging Collected Data Effectively

11:28 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we delve into the crucial role of trust in marketing and why it may be more important than having a compelling offer. We dive deep into how trust manifests in marketing, why it's a long-term strategy, and actionable steps to build trust for your business. From understanding the emotional and transactional aspects of trust to leveraging testimonials and transparent communication, this episode is packed with insights to help businesses of all sizes. Tune in to discover how to transform your marketing strategy by focusing on trust.  

Episode #: 45 

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00:00 Introduction to the Episode Topic

00:17 Listener's Question: Offer vs. Trust

00:51 Understanding Trust in Marketing

02:10 Building Trust: Strategies and Examples

06:28 The Importance of Consistency and Vulnerability

11:55 Deciding Factors: Trust in Competitive Markets

15:03 Real-World Example: Trust Over Ads

17:00 Conclusion and Action Steps

In this episode, we explore how to build authority and trust within your marketing and sales strategies. Learn about the perception of authority, the importance of establishing credibility, and how it can shorten sales cycles and increase conversion rates. We'll cover practical steps like utilizing testimonials, Google reviews, content creation, and social proof. Additionally, discover the benefits and potential pitfalls of having or lacking authority, and how it impacts every stage of the buyer's journey. Perfect for marketers and sales professionals looking to elevate their game by becoming the trusted choice for clients. 

Episode #: 44

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00:00 Introduction to Episode Topic

00:42 Defining Authority in Marketing and Sales

01:18 Why Authority Matters

02:05 The Buyer Journey and Authority

03:45 Key Places to Build Authority

04:47 Content and Social Proof

05:36 Sales Collateral and Consistency

07:08 The Importance of Sharing Your Expertise

09:17 The Role of Authority in the Sales Funnel

10:23 Consequences of Lacking Authority

13:00 Conclusion and Next Steps

In this episode, we delve into the profound impact of AI on marketing. From changes in search result metrics to the emergence of zero-click searches, we discuss how companies can adapt to these new trends. Discover the shift in consumer behavior, the importance of providing valuable content, and how platforms like ChatGPT and Google are evolving. Please tune in to learn how businesses can optimize their presence and track effectiveness in this new AI-driven landscape. Don't forget to visit madroitmarketing.com/podcast for more insights and to have your questions featured on our podcast.

Episode #: 43 

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00:00 Introduction to the Episode Topic

00:18 Impact of AI on Marketing Strategies

01:24 Adapting to AI-Driven Changes

03:49 SEO and Content Strategy in the AI Era

08:29 Diversification of Search Platforms

11:12 Measuring Success in the New Landscape

12:54 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, Jordan and Winston discuss how to enhance your company's marketing strategy across various stages of growth: startup, growth, and established business phases. They'll cover key characteristics, budget allocations, focus areas, challenges, and essential marketing tactics for each stage. Whether you're just starting out or have an established business, this episode will provide valuable insights to help you level up your marketing efforts and achieve your business goals. Tune in to learn more about maximizing ROI, scaling operations, enhancing brand presence, and staying adaptable in a constantly evolving market. Don't miss out on expert advice to drive your business forward!  

Episode #: 42 

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00:00 Introduction to the Episode Topic

00:27 Who is This Episode For?

01:13 Startup Phase: Key Characteristics and Strategies

03:34 Startup Phase: Challenges and Solutions

07:53 Growth Phase: Key Characteristics and Strategies

10:54 Growth Phase: Challenges and Solutions

14:17 Established Business Phase: Key Characteristics and Strategies

17:42 Established Business Phase: Challenges and Solutions

22:10 Final Thoughts and Encouragement to Level Up

26:16 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we explore maximizing your return on investment (ROI) by tracking the right metrics, budgeting effectively, and aligning marketing spend with your business's growth stage. Learn the importance of revenue generated, customer acquisition cost (CAC), lifetime value, and other key metrics. Discover valuable tools like UTM tracking, dedicated landing pages, promo codes, call tracking, and CRM systems to monitor your marketing efforts. Lastly, get insights on how much to spend on marketing based on your business's stage and the role of marketing in driving overall company revenue. Make your marketing a profit center with these actionable insights. Tune in now!  

Episode #: 41

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00:00 Introduction to Episode Topic

00:19 Understanding Profitable Marketing

00:56 Key Metrics for Measuring ROI

04:56 Effective Tactics for Tracking ROI

07:33 Budgeting for Marketing Success

12:42 Final Thoughts on Profitable Marketing

13:05 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode, we dive into the topic of authentic marketing and sales, exploring why authenticity isn't just a buzzword but a cornerstone of strong branding and sustainable business growth. We discuss what it means to be genuine, transparent, and customer-focused, and we tackle the pitfalls of inauthentic tactics like fake urgency and forced personas. Learn practical ways to keep your marketing and sales efforts authentic and why doing so builds trust and long-term success. Tune in to discover valuable insights that can help elevate your business. Don't forget to like, subscribe, and visit maditmarketing.com/podcast for more! 

Episode #: 40

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Youtube: ⁠https://www.youtube.com/@madroit/featured 

00:00 Introduction to Episode Topic

00:18 Understanding Authentic Marketing and Sales

02:11 Identifying Inauthentic Marketing Practices

04:03 The Importance of Authenticity in Business

07:15 Strategies for Authentic Marketing and Sales

09:13 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of The Madroit Podcast, hosts Jordan and Winston discuss effective strategies for combining social media and email marketing to enhance your business. They explain why these two channels should work together and discuss the importance of having a content plan, maintaining consistency, and engaging with your audience. They also discuss various post types, constructing effective calls to action, and the crucial role of building and maintaining your email list. Tune in for actionable insights to elevate your marketing efforts!  

Episode #: 39Visit our website: https://madroitmarketing.com

LinkedIn: https://www.linkedin.com/company/madroit-marketing/

Facebook: https://www.facebook.com/MadroitMarketing/

Instagram: ⁠https://www.instagram.com/madroitmarketing/

TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

Youtube: ⁠https://www.youtube.com/@madroit/featured

00:00 Introduction to the Episode Topic

00:18 The Power of Social Media and Email Marketing

00:52 Creating a Content Plan and Post Types

02:58 Consistency is Key

04:20 Engaging with Your Audience

06:26 Crafting Effective Calls to Action

08:35 Building and Maintaining Your Email List

10:50 Writing Compelling Content

13:12 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

In this episode of the Madroit Podcast, Jordan and Winston dive into six essential SEO strategies to enhance your search engine ranking and attract more customers. They start by explaining the importance of keyword research, including the use of tools like Google Keyword Planner and the benefits of focusing on long-tail keywords. They then discuss optimizing on-page SEO by incorporating keywords naturally that provide the most value. The importance of creating quality and consistent content is emphasized, as well as ensuring your website's speed and mobile friendliness. Jordan and Winston also highlight the significance of building quality backlinks and optimizing your Google Business Profile to improve local search results. Tune in for actionable insights and steps to improve your SEO and drive more traffic to your website.

Episode #: 37

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TikTok: ⁠https://www.tiktok.com/@madroitmarketing⁠

Youtube: ⁠https://www.youtube.com/@madroit/featured

00:00 Introduction to the Episode Topic

00:18 Unpacking SEO: What It Is and Why It Matters

00:52 Keyword Research: The Foundation of SEO

02:19 On-Page SEO: Optimizing Your Website

04:29 Creating Quality Content: Consistency is Key

06:08 Website Speed and Mobile Friendliness

07:58 Building Quality Backlinks

09:42 Optimizing Your Google Business Profile

11:17 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast