Travis sits down with Nick Cisko, Customer Experience Lead at PandaDoc, to talk about how he works to create a better buying experience for PandaDoc prospects. We discuss how if businesses want to really see, understand, and fix areas of customer friction -- then they need a dedicated CX person with no biases. Stick around for the end of the episode when Nick and I play a fun game to see where he stands on some of the hottest topics in CX.