The Customer Engagement Lab

In this month’s Lessons from the Lab, we try a 30-day free trial of Japser, an AI writing tool that helps you easily create content, images, and marketing campaigns.

Experimentation sounds like fun, right? Take a creative hunch you have, and then validate it through rigorous testing. And afterward, you’ll have crazy new insights that will fundamentally change your business for the better! Well, Tim Davidson, believes much of the actual experimental work is rather boring but still incredibly important. With a 4 Million Dollar R&D Budget, Tim and the Directive team have learned quite a lot they’re ready to share with idea-hungry business professionals.

In this episode, you’ll learn about:

-How to start a real culture of experimentation at your org

-Surprising results (both good and bad) from marketing experiments

-What “hype” growth strategies are and why to avoid them

Maureen Horan, a brilliant branding expert and graphic artist, joins the Customer Engagement Lab to share her tips on how to successfully attract and retain clients during your first year as a full-time freelancer.

Keith Rabkin and Stephanie Jenkins from PandaDoc discuss some of the top persuasion tactics and how they’ve navigated their way into top leadership roles at Google, Adobe, Glassdoor, and now at PandaDoc

Want to grow a social audience with 500k+ followers? Dex Fabian and Rob Sanchez share their strategies for consistent, sustainable, long-term audience growth on this episode of the Customer Engagement Lab. Social Media gimmicks won’t get you very far for very long. Learn how to plan for reasonable, steady social media growth to develop a media empire that lasts.

In this episode, Grant Strayer, the founder of Gateway Subs in Florida, shares his tips on creating a comfortable atmosphere for customers, avoiding social faux pas, and building rapport with teammates.

In this month’s Lessons from the Lab, we try a 30-day free trial of Canva Pro, an online graphic design tool for creating social media posts, presentations, videos, logos, and more.

Chris Bogue will share practical tips to help you loosen up on camera to entice your audience with confidence and charisma.

Looking to up your business's video and photo game? Tune in to hear our experts share their tips on planning and creating amazing visual content.

In this month’s Lessons from the Lab, we try Vidyard, an online platform for marketing and sales video hosting, enablement, and analytics.