I'm joined by one of my friends, Samantha Parker, to talk about how to make content easily. You'll learn about some tools you should use on Instagram, for your business, and for your content. It doesn't have to be complicated. We're going to show you how to make content that is entertaining, educational, and keeps people coming back for more.

It starts with a mentality shift. Instead of thinking I have to do my Instagram or create a marketing plan-- think about all the cool, amazing, fun, ridiculous content I can create. If you can make the creation process more fun, more people will want to come back and engage with you! And that is where the shift happens.

Your content, business, and life would be more fun if you treat them like a party. So, be the hostess with the mostess. Imagine going to a party and there is no vibe at all, and people just ignore you.... Despite your super confident self, you feel dumb.  It is the same thing if you don't interact with the people who engage with you on Instagram. 

You may be wondering; how do I get people to come to my party?

The best way to start a conversation is with a story. Sales results are driven by stories. Stories are a great way to engage people, build that know, like, and trust. Stories on Instagram trigger conversations in the DMS. You build relationships through conversations, and since your business is based on building relationships, these conversations equal cash. 

The FaceTime effect is most effective because having your face in your stories makes you more approachable as if you were talking to someone. This is why I challenge my clients to post more than just graphics on their stories, but a variety of ways for people to interact and engage. 

You create a brand that people want to engage with when you combine strategy with a party when sharing your content. Maintaining consistency is important so your audience knows what to expect from you. Whether you show up on Facebook, Instagram, or TikTok, you need a strategy and a schedule to keep your content interesting and fresh. Never forget that you are the hostess with the mostess. 

Join us as we discuss our Instagram and TikTok strategies. Find out how you can make content creation fun for you and your audience. Learn how and what to repurpose on other platforms. The possibilities are endless.

Are you ready to spill the Glitter with my friend Samantha and me?

Connect with The Samantha Parker on the GRAM

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Connect with Emmy on the GRAM  @heyheyemmy or hang out on Facebook.

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Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.