Creating video doesn’t always have to be complicated. The Visual Lounge guest Edie Clarke, Virtual Video Producer and Editor, explains in this episode why simpler is often better when it comes to video. 

Edie packs lots of advice into our discussion, including her top tip for creating videos, how to avoid perfectionism, the best approach to scripting, and much more.  

We also get a glimpse into the kind of coaching she gives to clients who are trying to get better at creating videos themselves. Edie also shares some of the tools she uses every day with clients to create videos and run her business.  

Learning points from the episode include: 

• 00:00 - Intro  
• 02:51 – How Edie started using video 
• 05:08 – What success looks like for Edie 
• 08:24 – Edie’s tip for improving how you use video  
• 12:08 – Tips for keeping video simple 
• 15:52 – Why audio is the most important part of creating videos 
• 16:29 – Edie’s advice on writing scripts 
• 19:35 – Common hangups people have when starting videos 
• 23:36 – How to deal with perfectionism 
• 27:36 – Hard lessons from a career of video creation 
• 30:57 – Borrowing ideas and inspiration from other videos 
• 31:46 – Speed round questions  
• 37:57 – Edie’s final take on why you should embrace video  
• 39:28 - Outro 

Important links and mentions: 

• Connect with Edie on LinkedIn: https://www.linkedin.com/in/virtuallyinsync/  
• Edie Clarke’s website: https://edieclarke.com/  
• Edie Clarke’s YouTube channel: https://youtube.com/@VirtuallyInSync