A while back, we sat down with Edie Clarke, Virtual Video Producer and Editor and YouTube Strategist, to talk about why simpler is often better when it comes to video creation. And guess what? That advice still holds up. So, we’re bringing this episode back for another listen.

With AI changing the way we create and edit videos, there’s never been a better time to embrace video content. The latest TechSmith research shows that audiences are demanding more authentic, concise, and engaging content – so if you’ve been holding off on making videos, consider this your sign to start!

Edie packs lots of advice into our discussion, including her top tips and go-to methods for scripting and shooting video, how to get over the fear of being on camera and how to avoid the perfectionism trap.

We also get a glimpse into the kind of coaching she provides to clients who want to improve their video skills, along with some of the tools she uses daily with clients to create videos and run her business.

Learning points from the episode include:

• 00:00 - 02:58 Intro
• 02:59 - 05:10 How Edie started using video
• 05:10 - 08:38 What success looks like for Edie
• 08:38 - 12:22 Edie’s tip for improving how you use video
• 12:22 - 16:06 Tips for keeping video simple
• 16:06 - 16:38 Why audio is the most important part of creating videos
• 16:38 - 19:46 Edie’s advice on writing scripts
• 19:46 - 23:49 Common hangups people have when starting videos
• 23:49 - 27:44 How to deal with perfectionism
• 27:44 - 31:04 Hard lessons from a career of video creation
• 31:04 - 32:00 Borrowing ideas and inspiration from other videos
• 32:00 - 38:07 Speed round questions
• 38:07 - 39:46 Edie’s final take on why you should embrace video
• 39:46 - 41:13 Outro

Important links and mentions:

• Connect with Edie on LinkedIn: https://www.linkedin.com/in/virtuallyinsync/
• Edie's Website: https://edieclarke.com/
• Subscribe to Edie on YouTube: https://youtube.com/@VirtuallyInSync/