Easy Digital Marketing with Mad Platypus

Learn how to use audience targeting, narrowing and custom audiences in Facebook to best reach your target market.  We also explore A/B testing and how to make sure you are getting the most bang for your buck in your Facebook ads, narrowing down to highly interested users.  

So, you're thinking about placing online ads to help promote your business!  Great!  But, where in the actual heck do you start?  Do you know the difference between Twitter ads and Facebook ads?  Should you be advertising on Google?  

Find these answers and more with this episode:  www.madpodcast.link/10

Join us for our interview with Kim Doyal and Jodi Hersch, creators of the Content Creators Planner.  Kim & Jodi will share their secrets to success in the content marketing world with a behind the scenes look at their business, and they share how to save time creating content, and also a little about hiring a VA to assist with your content.  Download episode freebie at: www.madpodcast.link/9

Join us for our interview with Kim Doyal and Jodi Hersch, creators of the Content Creators Planner.  Kim & Jodi will share their secrets to success in the content marketing world with a behind the scenes look at their business, and insight into planning your content with a strategy behind it.  Download episode freebie at: www.madpodcast.link/8

Learn to understand the difference between social media platforms and how your content should differ from one to another. Also, Rebecca Selleck of Digital Ink shares with us how to figure out exactly what to post!

http://madpodcast.link/7

Join us as we discuss all things Google with SEO expert, Tracy Kelly from Hook Agency.  Learn how to leverage Google for your business, SEO tips, tricks and an overview of Google Ads.  www.madpodcast.link/6

Your brand is the personality of your business!  Unfortunately, it’s also sometimes one of the last things a small business owner thinks about. Are you acting like an ever changing chameleon when it comes to your brand identity?  If we don’t have a solid understanding of who we are as a business, we will find ourselves confused, aimless and unable to properly set the tone for how we want our business to be perceived by the masses.  Learn how to create a brand identity for your business, and discover who you really are.

Project management tools - why, how, resources

Explanation of the ICA and tips on how to create your ideal customer profile, with their fears, challenges, etc.  How to gather information to create this avatar, how to segment avatars.