Easy Does It with Lise Cartwright

Easy Does It with Lise Cartwright

By Lise CarwrightBusinessEntrepreneurshipMarketing
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Easy Does It with Lise Cartwright episodes

  • The One With The Perfect Pitch Email

    In today's episode, Lise introduces her Nurture and Sell Framework, a more natural approach to sales emails that moves away from traditional "pitch" emails. She shares how to create engaging sales content that connects with your audience while maintaining authentic relationships.

    7 min
  • The One Where We Welcome New Subscribers

    In today's episode, Lise addresses a common challenge entrepreneurs face: creating multiple welcome sequences for different lead magnets and offerings. She shares a streamlined approach that saves time while maintaining personalization.

    Key Points:

    • Think of it as a "welcome experience" rather than just a sequence
    • Focus on making new subscribers feel welcomed into your online home
    • You don't need unique welcome sequences for every entry point
    • Deliver lead magnets within 15-30 minutes of signup
      • 8 min
    • The One About Your First Easy Yes Offer

      In this episode, Lise shares her proven framework for creating compelling, easy-to-sell offers, particularly for summits, bundles, and other collaborative opportunities. She emphasizes the importance of creating something that solves one specific problem and can be implemented in a weekend.

      Key Points:

      • Avoid creating massive courses under time pressure
      • Focus on solving one specific problem
      • Make it implementable within a weekend
      • Use the Tangible Offer Framework's first four questions
        • 9 min
      • The One With The 15-Minute Content Plan

        In this episode, Lise shares a powerful content creation framework called the Messaging Organizer, developed from a coaching conversation with a member wanting to start a YouTube channel. This simple system helps create strategic content in just 15 minutes.

        Key Points:

        • Content creation doesn't have to be overwhelming
        • YouTube strategy requires only one video per week
        • Focus on long-form, value-driven content
        • Content should align with business goals
          • 8 min
        • The One Where We Write One Email

          In this episode, Lise addresses a common challenge among entrepreneurs: getting back on track with email marketing after ghosting their list. She shares a practical, two-step approach to restart email communications using content you're already creating elsewhere.

          Key Points:

          • Most people struggle with emails because they think it needs to be different from their other content
          • The importance of transparency when reconnecting with your email list
          • How to repurpose social media posts, blog content, podcast episodes, or YouTube videos into emails
          • Why weekly email communication is the minimum standard
            • 8 min
          • The One About The $100 Mindset

            In this episode, Lise shares a powerful story about helping a member overcome sales anxiety and introduces a practical framework for managing mindset blocks. She reveals how approaching sales with zero expectations often leads to better results, drawing parallels with job interview success.

            Key Points:

            • We can't control when people buy, only present opportunities
            • Pre-promotional content should focus on nurturing, not hard selling
            • The importance of releasing expectations during launches
            • Introduction of the GOLD Framework for managing mental chatter
              • 12 min
            • Welcome to The Easy Does It Podcast

              In this welcome episode, Lise Cartwright introduces her new podcast focused on making your online business easy and fun. As the founder of Hustle & Groove since 2012, Lise shares her journey from freelance writer to coach and non-fiction author, emphasizing her multi-passionate approach to business.

              Key Points:

              • Episodes will be released in a series of 6-8 episodes
              • Each episode is 10 minutes or less
              • First series launches with 4 episodes available immediately
              • Incorporates human design principles while remaining accessible to all
              • Focus on implementable, actionable business strategies

                • About the Host: Lise Cartwright is a self-taught entrepreneur, manifesting generator (2/4 profile, sacral authority, IYKYK), and founder of Hustle and Groove. Her approach combines practical business strategies with human design principles to help entrepreneurs create businesses that feel easy and fun.

                What to Expect:

                • Short, actionable episodes
                • Real-world implementation strategies
                • A blend of business advice and human design insights
                • Interactive Q&A opportunities for listeners
                • Personal responses to listener questions
                  • 6 min

                About Easy Does It with Lise Cartwright

                From the publisher's feed

                Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck.