What if the true purpose of authorship was to serve readers rather than to build your own brand? Join me as I welcome Jeff Young, known as #TheLinkedInGuru, who embodies this philosophy through his book designed to help as many people as possible master LinkedIn—not to promote himself or generate leads, but to genuinely educate and empower others.

Unlike many authors who write books primarily for profit or lead generation, Jeff took a different approach. His book "Be Effective on LinkedIn®: With #TheLinkedInGuru" was created with accessibility as the core mission—priced at the lowest possible point on Amazon and strategically enrolled in KDP Select to offer free access periods and availability to Kindle Unlimited subscribers.

• Jeff Young: linkedin.com/in/jeffyoungralemoi

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com

Have you ever wanted to learn the insider secrets of LinkedIn from those who've mastered the platform?

Here's the deal - apparently, scheduling a guest for April 1st, 2025 proved to be surprisingly challenging. Rather than cancel my regular LinkedIn Live, I've cleverly arranged for THREE LinkedIn experts to join me... through the magic of a previously recorded session!

Who are these mysterious guests? Debbie Wemyss, Kevin D. Turner, & Jeff Young

This conversation is perfect for self-published authors, business professionals, and anyone looking to leverage LinkedIn more effectively.

• Debbie Wemyss: linkedin.com/in/debbie-wemyss
• Kevin D. Turner: linkedin.com/in/president
• Jeff Young: linkedin.com/in/jeffyoungralemoi

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com

Have you ever wondered if your manuscript is truly ready for publication? Proofreading expert Lezlee Alexander joins my show to share her insights on this critical final step in the book creation process that many authors overlook or misunderstand.

While many first-time authors confuse editing and proofreading or believe spell check is sufficient, Lezlee will clarify the distinct role proofreaders play in elevating your business book to professional standards. We'll discuss realistic timelines, budgeting considerations, and the costly mistakes that proper proofreading helps you avoid.

• Lezlee Alexander: linkedin.com/in/lezlee-alexander

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com

Have you ever felt overwhelmed trying to write a book that appeals to everyone? LinkedIn expert Sarah Clay joins my show to share her journey writing "Employee Advocacy on LinkedIn" - and why targeting a specific audience became her winning strategy.

While many LinkedIn trainers write books trying to reach EVERYONE in the business world, Sarah made the deliberate choice to address companies looking to implement employee advocacy programs. We discuss how this specialized approach yielded greater impact and better results than a broader message ever could.

• Sarah Clay: linkedin.com/in/sarah-clay

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com

Have you ever wondered what happens after writing a successful first book? How to avoid being a one-hit wonder? Award-winning author Sarah Townsend returns to my show to share her journey from her multi-award-winning "The Little Book of Confusables" to creating the highly anticipated sequel. 

Sarah brings 25+ years of experience to our discussion on the creative process, expanding a book concept, and building a cohesive author brand that resonates with your audience. She'll also share insights on navigating book award nominations and what it takes to create award-winning content.

• Sarah Townsend: linkedin.com/in/sarahtownsendeditorial

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com

There are different paths to seeing your name in print – from honorable mentions to solo authorship. Gehan ""G"" Haridy-Ardanowski, the author of "FROM SATAN TO SENSATIONAL HR! 7 Ways to Humanize 'Evil' Human Resources," joined me to discuss her experiences across the full authorship spectrum. Her publication journey extends from being mentioned in HR publications all the way up to summiting the authorship mountain with her own bestselling book.

Together we discuss how each level of the author's journey demonstrates growing expertise, strengthens your professional brand, and represents increasing investments of creativity and hard work. Whether you're curious about how being mentioned in others' books differs from contributing a chapter, or want to understand the unique challenges and rewards of solo authorship, this conversation is for you.

• Gehan "G" Haridy-Ardanowski: linkedin.com/in/gehanharidy

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com

Calling all authors embarking on their publishing journey! Have you ever wondered about those mysterious numbers on the back of every book? They're not just random digits - they're ISBNs, and getting them right is crucial to your publishing success.

Join me for a deep dive into the world of ISBNs that could save you countless headaches down the road. Let me help you master this essential aspect of publishing with clear, actionable insights that will serve you throughout your author journey.

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com

Deanna Russo, who co-wrote "The Small Business Growth Guidebook" alongside 20+ other authors, brings her unique perspective on how writing a single chapter can be the first step to becoming a published author.

Whether you're considering dipping your toes into authorship through a collaborative project, want to understand how multiple authors create marketing synergy, or are curious about how a book chapter can enhance your visibility, this conversation will provide valuable insights into the power of collaborative publishing.

• Deanna Russo: linkedin.com/in/deannarusso1

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com

Kevin D. Turner, known as the Personal Blanding™ Eliminator, shares proven LinkedIn strategies to help authors break free from profile invisibility and build a magnetic author platform. His innovative approach can transform ordinary LinkedIn profiles into powerful book marketing assets that create meaningful connections with your target audience.

As the Managing Partner of TNT Brand Strategist LLC, Kevin has optimized over 5,000 LinkedIn profiles while helping authors, executives, and industry leaders develop authentic personal brands that drive results. Whether you're a newly published author looking to build your platform or a seasoned writer wanting to leverage LinkedIn more effectively, you won't want to miss his expert insights on transforming your profile from bland to brand.

• Kevin D. Turner: linkedin.com/in/president

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com

Kristína Cichý Kováčiková, co-author of "The Magic of Employee Influence" and co-founder of SUNDAYFLIES, shares her journey of collaborating with her sister to create both a groundbreaking book and Slovakia's first LinkedIn agency.

Whether you're considering writing a book with a family member, curious about the dynamics of creative collaboration with siblings, or simply interested in hearing an inspiring story of sisters turning their shared vision into reality, you won't want to miss this unique conversation about family bonds, creativity, and entrepreneurial success.

• Kristína Cichý Kováčiková: linkedin.com/in/kristinacichykovacikova

• Gillian Whitney: linkedin.com/in/gillianwhitney
• For more information checkout EasyPeasyBooks.com