But this conversation quickly turns into a masterclass on integrity-driven growth, transparency, and sustainable marketing systems. Whether you’re running an agency, hiring one, or somewhere in between, this episode is a must-listen.

Three Valuable Lessons from the Episode:

Your results are your niche.

Michael explains why you don’t need to hyper-specialize when your agency is truly performance-driven. By focusing on results and building systems that work across industries, EZ grew organically into legal and medical markets through word-of-mouth alone.

Referrals beat reach.

The best leads don’t come from cold outreach — they come from doing great work. Michael shares how client retention and reputation have become EZ’s greatest growth engines, with medical clients staying on for 36–48+ months.

Plan before you push.

Most agencies throw money at ads and hope something sticks. Michael breaks down how EZ starts with a comprehensive, paid marketing audit before ever launching a campaign — ensuring alignment, accountability, and clarity for every client.

Listen now to hear why “just doing what you say you’re going to do” is still the most powerful strategy in the book — and how embracing AI and integrity can help agencies stand out in a noisy, impatient world.

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