If you’re spending any energy on growing your email list, make sure people are actually opening and reading your emails! After all, most of the money you'll make in your coaching or product business will come from the emails that you send your audience. In this episode, I walk you through some of the easiest tweaks you can make to your emails in order to get better open and click through rates.  Mentioned in this episode:    Free Class: The 2 Simple Ads that Fill Up Your Group Programs: clairepells.com/class   Convertkit Blog:  What Apple’s privacy changes mean for your deliverability    Eman Ismail’s podcast, Mistakes that Made Me (the episode I mention is #13 with Laura Belgray   Tarzan Kay and her program Email Stars   Laura Belgray and her program Inbox Hero     

4 Easy Ways to Improve Every Email You Send

Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire’s attempt to pull back the curtain on the reality of running an online business. All these people pulling in “six figures” - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly “solopreneurs” or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are?  You’ll discover how different entrepreneurs get paid and what it costs them to bring in that money.

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Today I answered the age-old question: “How much should I spend on ads?”  Sure, cost per lead is important.  But, it’s not always the most important metric to focus on when you’re already making sales.  In 25 minutes, I’ll tell you what to really look for when determining what to spend, or not spend, on Facebook ads.  You can avoid these mistakes (or overreactions) even the most experienced marketers make when judging their ad campaigns.  This Week on the Get Paid Podcast:   Everything you need to know about ROI and ROAS when assessing your ads   Things to look for before turning OFF an ad campaign   Things to look for before increasing your ad spend   Why you shouldn’t panic if the return on ad spend isn’t as high   The most important metric of all that is widely overlooked   How initially breaking even on ad spend can still be profitable later   Why I’m not bothered about high lead costs   How evergreen ads are the entire reason my live launches aren’t as stressful   Mentioned in this podcast:   https://clairepells.com/waitlist    Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid

Should I Increase My Ad Spend?

Get Paid Marketing member, Amy Lippmann shares how and why she made the switch from diet-focused messaging to intuitive eating, and how she ended up doubling her sales.  We get into some real talk about juggling business with single parenthood and why getting your marketing right can make all the difference.  Amy is an expert on helping Health Coaches reach consistent $5k months and beyond through her online programs and Done For You talks. She models how you can market and connect to potential clients with your integrity and values intact.    This Week on the Get Paid Podcast:   Amy’s transition from a diet-centric approach message her programs to an emphasis on intuitive eating   How Amy leveraged Claire’s podcast ad strategies to go from 781 podcast downloads per month to 1,200   Increasing her monthly leads through the GPM $50k evergreen funnel strategies    Celebrating a positive ROI on ads and seeing more program sales    Reaching $100k in revenue with two programs and her new webinar and email sequences   Feeling more empowered to run her own ads and marketing with the support of GPM   The positive impact of refining her intuitive eating messaging and going through the optimization process with GPM’s messaging coach   Follow Amy   Website: https://marketingforhealthcoaches.com/   The Marketing for Health Coaches Podcast: https://marketingforhealthcoaches.com/podcast/   Amy’s programs: https://marketingforhealthcoaches.com/work-with-us/    Get Paid Marketing Waitlist:   Get Paid Marketing: https://clairepells.com/waitlist    Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Two Launches, $100K: Amy Lippmann’s Success with this Webinar Funnel

A nuanced answer to a very important question: Can Facebook ads “save” your business?    Today I’m going to tell you what I’d recommend if you need cash fast and are thinking about running ads.  Mentioned in this podcast:   Absolute FB Ads   Get Paid Marketing: https://clairepells.com/waitlist    Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid  

Real Talk: Can Facebook Ads "Save" Your Business?

In this week's episode of the Get Paid Podcast, I'm taking you behind the scenes of my latest "C- effort" launch that surprisingly raked in just under $50K. I didn’t bother with new content or pump out a ton of podcast episodes. Even amidst some big personal life changes, this laid-back approach still exceeded our expectations. I'll break down why fast-action bonuses are a game-changer, the power of recycling emails, and how managing minimal efforts can still yield maximum results – also stay tuned to the end for a special announcement!    This Week on the Get Paid Podcast:   How a C- effort still pulled an A- result, netting just under $50K in our last launch   Why you definitely don’t want to skip out on offering your audience fast-action bonuses   If in doubt, reuse your past emails…it actually works   Why I’m still happy to only nearly hit my launch goal   Reflecting on personal challenges and how they play a role in how I do and do not show up for launches   And why I don’t always have to give every launch 100% thanks to these low cost marketing strategies we have implemented over time   Mentioned in this podcast:   https://clairepells.com/waitlist    Now it’s time to GET PAID Learn how to make your next $50K on autopilot with our evergreen funnel 

A Debrief of Our C- Launch (and Some News)

The replay for this week's live Facebook and Instagram ads class is here! Make sure to listen before it comes down on March 19th. Absolute FB Ads is officially open for enrollment! Here are the three big reasons why to join us sooner rather than later: ⏲ Early Bird Bonus: if you enroll by March 15th, you'll get access Easy Nurture Sequences, a brand new training where I'll walk you through exactly how to take content you've already created and repurpose it into a series of emails that will warm up your cold leads - and get them ready to BUY - immediately. 

4 Easy Ways to Improve Every Email You Send

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