Jason Zook and his wife Caroline spent eight years building Wandering Aimfully into a coaching program doing over $30,000 a month in recurring revenue. Then they shut it down — on purpose — at the peak. In Part 1 of this conversation, Jason walks Claire through how he and Caroline started working together (it involves lion makeup), the pricing shift that took them from $5K to $30K a month, the "enough number" exercise that's been guiding their business for years, an important apology, and the decision to close it all.

This is Part 1 of a two-part conversation. Stay tuned for Part 2, where things get... messier.

• How Caroline pitched herself into Jason's business (and the lion makeup that started it all)

• The pricing model shift that more than doubled their recurring revenue and gave them a multi-year run

• Why they shut down a $30K+/month business at its peak — and the 20-month plan that gave them the runway to do it

• The "enough number" exercise Jason swears every business owner should do (and the link to his full breakdown)

• The side project that's quietly done $1.5M while helping course creators earn over $30 million

• A first taste of Jason and Caroline's experiments in vibe coding — including the $20 pre-launch vote that funded their newest app idea

Jason Zook has been building businesses online for nearly 20 years. He's the co-founder of Wandering Aimfully (a now-retired coaching program that brought in $2.5M in total revenue) and Teachery, a course platform that's done $1.5M as a side project while helping creators earn over $30 million. Jason and his wife Caroline recently launched two new vibe-coded apps and live in Portugal with their daughter Leon.

• Wandering Aimfully Enough Number breakdown — wanderingaimfully.com/330

• Teachery — Jason's course platform - https://www.teachery.co/

Now it's time to GET PAID.

Claire met Ellen Yin at a conference last year — and despite Ellen's podcast Cubicle to CEO crossing over a million downloads, Claire had never heard of her. Months later, Claire stumbled onto one of Ellen's offers on Instagram and bought it without thinking twice. "Take my money," she said!

In this episode, Ellen shares how she built Cubicle to CEO into a media company, the brand partnership structure that has her landing campaigns with Fortune 500 names like Uber and Amazon, and the bespoke offer she launched right before Black Friday that brought in 28 partners.

• The decision Ellen made in 2022 that completely changed how her business makes money

• What it actually means when Ellen says her podcast IS the product (not a marketing channel)

• The minimum budget Ellen requires to even consider a brand partnership — and what brands get at the higher end

• Why Ellen stopped publicly sharing her annual revenue after five years — and the number she tracks instead now

Ellen Yin is the founder of Cubicle to CEO, a media and education company best known for its top-ranked podcast of the same name. Cubicle to CEO has served over 14,000 students, partnered with Fortune 500 brands like Uber, Amazon, ADP, and Indeed, and crossed over a million downloads on the show. Ellen is also a speaker and one of the most financially transparent founders in the online business space.

• Cubicle to CEO

• Cubicle to CEO Podcast (premium subscription)

• Revenue Report Files (Ellen's private podcast feed of five years of public income reports)

• Dielle McMillan — forthe23percent.com

Now it's time to GET PAID.

Claire just got back from Miami, where she sponsored Dielle Charon''s Millionaires of Color conference for the first time — and she's sharing the WHOLE story. The stress spiral, the question she asked Dielle that completely changed how she showed up, and the unexpected moment that made every dollar worth it.

Plus: her best tips for getting an actual ROI out of any in-person event — whether you're a sponsor, going solo, or still on the fence about live events.

• Why Claire said "I'm never doing this again" at least three times before she even got to the airport

• What sponsoring gave her that two years of attending never did

• Claire's exact tip for making networking feel effortless at any event (she's been using this one since 2014)

• The two women at the conference who met as strangers last year and are now besties with businesses that took off

• Dielle Charon — forthe23percent.com

• Everything Sales and Money (Dielle's membership)

• Craft + Commerce by Kit — kit.com/conference (June 10–13, Boise, Idaho)

• Episode: How My Brain Sabotaged My Business for Eight Plus Years (for more conference tips!)

Now it's time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, andInstagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

Vix Meldrew is one of those people who has actually lived multiple internet lives — and somehow turned all of it into a business that sells memberships and group programs at scale.

In this episode, Vix breaks down how she went from being a sex + dating blogger (while teaching primary school!) to building a membership with hundreds of members… and then making the decision to close it when Reels changed everything.

We talk audience growth, offer evolution, what happened during a launch that started as a total flop (two sales on day one) and how she turned it around, and the real behind-the-scenes of building a business while going through IVF, pregnancy, and postpartum.

• The unexpected origin story behind Vix's business (and why she had a pseudonym)

• How she grew a membership fast — and what made her community so hot early on

• How Reels changed everything (and why she shut down recurring revenue)

• The launch that started with a faceplant… and the pivot that saved it

• The organic growth strategy she's using now (and why it's not "post more")

• What motherhood + postpartum actually did to her business ambition and capacity

Vix Meldrew helps course creators, coaches, and membership owners grow their audience and sell their offers through organic marketing and launches. She's the creator of Volume (focused on audience growth) and Sales Spice (focused on scaling courses, memberships, and group programs through launches and organic funnels).

• Get Paid Marketing (GPM)

• Instagram: @vixmeldrew

• Website: vixmeldrew.com

• Volume: vixmeldrew.com/volume

• Sales Spice: vixmeldrew.com/sales-spice

Joe Sanok started a podcast in 2013, when almost nobody in his niche was doing it. Today, Practice of the Practice generates close to a million dollars a year through podcast sponsorships, a membership community, consulting, and done-for-you podcast launch services. In this episode, Joe breaks down how he validated one of his highest-ticket offers by asking 15 people three questions, then sending a single email that brought in nearly $80,000 in signed contracts within 24 hours—before he had even built the delivery team.

This Week on the Get Paid Podcast:

• How Joe used 3 questions to validate a high-ticket offer and sell nearly $80K before building it

• How Practice of the Practice grew into a near-million-dollar business through sponsorships, membership, and consulting

• Why Joe's membership model removes extra buying decisions and lets clients level up without friction

• How Joe built a podcast system that lets him record and walk away while his team handles the rest

• Why he tracks positive exits and negative exits inside his membership

• How Joe structures his schedule so he mostly works Tuesday through Thursday

About Joe Sanok:

Joe Sanok is the founder of Practice of the Practice, a business that helps therapists in private practice grow through community, consulting, and education. He's a former marriage counselor, the host of a podcast with more than 1,300 episodes, and the author of Thursday Is the New Friday and Dating After Betrayal. Joe lives in northern Michigan and leads a team based across the U.S. and South Africa.

Mentioned in this podcast:

• Practice of the Practice https://practiceofthepractice.com/

• Podcast Launch School https://podcastlaunchschool.com/

Now it's time to GET PAID

Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, andInstagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.

What if the reason your business still feels harder than it should… is that you're still relying on launches to do all the heavy lifting?

In this special training replay, Claire breaks down the $50K 4-Part Funnel — the framework she teaches inside Get Paid Marketing to help course creators and online business owners build a more reliable system for leads and sales.

In this episode, Claire walks through the 4 funnel types she recommends, how ads fit into the bigger picture, why evergreen usually comes first, and the messaging issue that keeps a lot of funnels from converting.

She also shares what's inside Get Paid Marketing, who it's for, and how to apply for the April 2026 cohort.

• the 4-part funnel Claire teaches inside GPM
• why launches alone can create a revenue ceiling
• how evergreen, launch, and list-growth funnels work together
• the messaging issue that hurts cold traffic conversions
• what's included inside Get Paid Marketing
• the early enrollment bonus and pay-in-full bonus

Apply for Get Paid Marketing here: clairepells.com/getpaid

If you officially claim your spot in the April 2026 cohort and make a payment before end of day Monday, March 23rd, you'll get the Early Enrollment Bonus: a 60-Minute Funnel Content Intensive.

This is a private call with the team to help you build out the content for your next funnel in just 60 minutes, so you can get unstuck and map out what goes where in real time.

If you choose the pay-in-full option, you'll also get the Pay-in-Full Bonus: Launch Voxer Coaching — 2 weeks of private Voxer access with Claire, available twice during your 12 months in GPM:

• Week 1: the 7 days before your next launch
• Week 2: the 7 days after cart close

This is real-time support for mindset, strategy, and feedback during some of the most crucial moments in your business.

What if the reason your business still feels harder than it should… is that you're still relying on launches to do all the heavy lifting?

In this special training replay, Claire breaks down the $50K 4-Part Funnel — the framework she teaches inside Get Paid Marketing to help course creators and online business owners build a more reliable system for leads and sales.

In this episode, Claire walks through the 4 funnel types she recommends, how ads fit into the bigger picture, why evergreen usually comes first, and the messaging issue that keeps a lot of funnels from converting.

She also shares what's inside Get Paid Marketing, who it's for, and how to apply for the April 2026 cohort.

• the 4-part funnel Claire teaches inside GPM
• why launches alone can create a revenue ceiling
• how evergreen, launch, and list-growth funnels work together
• the messaging issue that hurts cold traffic conversions
• what's included inside Get Paid Marketing
• the early enrollment bonus and pay-in-full bonus

Apply for Get Paid Marketing here: clairepells.com/getpaid

If you officially claim your spot in the April 2026 cohort and make a payment before end of day Monday, March 23rd, you'll get the Early Enrollment Bonus: a 60-Minute Funnel Content Intensive.

This is a private call with the team to help you build out the content for your next funnel in just 60 minutes, so you can get unstuck and map out what goes where in real time.

If you choose the pay-in-full option, you'll also get the Pay-in-Full Bonus: Launch Voxer Coaching — 2 weeks of private Voxer access with Claire, available twice during your 12 months in GPM:

• Week 1: the 7 days before your next launch
• Week 2: the 7 days after cart close

This is real-time support for mindset, strategy, and feedback during some of the most crucial moments in your business.

If you hired an ad agency to save time and make more money… but you're still doing the creative, still managing the process, and still feeling unclear about what's actually working?

This episode is for you.

In today's episode, Claire shares five warning signs it might be time to cut ties with your ad agency or consultant — even if they've been with you for a while, even if you like them, even if they've "helped in past launches."

Some of these red flags are obvious. One of them is hiding in plain sight inside Ads Manager. And one of them is the reason a lot of businesses end up paying for "support" that actually slows them down.

If you want a faster, simpler, more profitable relationship with ads — this is the listen.

• The un-subtle Ads Manager clue that tells you your agency is running an outdated setup

• The timeline standard that should never be missed when you're running ads for a live event

• The "quiet leak" that drains budget (and why it's a bigger deal than most people realize)

• The ROI question you should be asking (but probably aren't)

• The one factor that determines whether outsourcing ads is smart… or just expensive

• Get Paid Marketing (GPM): clairepels.com/waitlist

If you've ever looked at one number in your ad dashboard, felt your stomach drop, and turned the whole thing off — this episode might sting a little.

In this solo episode, Claire breaks down what she calls made up funnel math — the sneaky way smart business owners decide their funnel is "dead" or "not profitable" based on vibes, one scary metric, or incomplete tracking. The worst part? It usually kicks off the same cycle: panic, shut it down, buy another training, start from scratch… even when the funnel was already making money or one tweak away from it.

Claire walks through the five most common places this shows up, shares real examples from her own ads and client funnels, and explains what to actually look at before you touch that off switch.

This Week on the Get Paid Podcast:

• The "panic metric" that makes people shut off profitable ads — and what to track instead

• Why judging your funnel by front-end sales alone will mislead you every time

• The difference between a volume problem and a conversion problem (and why mixing them up changes your entire next move)

• Why "testing new audiences" is almost always the wrong answer right now

Mentioned in this episode:

• Get Paid Marketing (GPM) — clairepells.com/waitlist

• Absolute FB Ads - https://clairepells.com/afa-evg

• Instagram: @clairepells - https://www.instagram.com/clairepells

• Crime 101 (movie — for the car chase girlies) - https://www.youtube.com/watch?v=f5y-cziwmMw

Now it's time to GET PAID

Chris Donohoe went from blue-collar Florida to Cornell on a diving scholarship — and then into the world of corporate consulting, where he realized the people making great money weren't superhuman. They just had a profitable skillset and a repeatable way to sell it.

Now Chris helps consultants, freelancers, and coaches create real cashflow in their businesses. But when he decided to walk away from corporate revenue and go all-in on a scalable coaching offer, the transition was anything but smooth.

In this episode, he shares how he turned a "Frankenfunnel" into a real sales system inside Get Paid Marketing. We talk about his shift from guessing to testing, why he chose free workshops over paid ones (and the long-game math behind that decision), and what it actually looks like to sell with conviction when only 10 people show up to your live sales event

This Week on the Get Paid Podcast:

• What corporate consulting actually is — and the "Wizard of Oz moment" that changed how Chris saw the whole industry

• Exactly how he he replaced 60% of his income when he walked away

• The emotional low point that led him to GPM — and what shifted after one conversation

• How he thinks about lead volume and conversions at the same time (long game + short game)

• How the GPM structure without rigidity allowed Chris to co-create a killer strategy instead of following a formula

About Chris Donohoe:

Chris Donohoe is a business coach and consultant who has sold over $2.5 million using word-of-mouth sales and marketing — everything from $19 workshops to $500,000 Fortune 100 consulting projects. Now he teaches consultants, coaches, and advisors to create cashflow in their businesses the simplest way possible so they can have the financial freedom to live life on their own terms. His podcast, Make Money as a Consultant, is where he talks openly about the lessons most coaches won't say out loud.

Connect with Chris:

• Website: chrisdonohoecoaching.com

• Instagram: @chris_donohoe_

• Podcast: Make Money as a Consultant

Mentioned in this episode:

• Get Paid Marketing (GPM) — clairepels.com/waitlist

• Go Independent - chrisdonohoecoaching.com/go-independent-337075

• Grow Independent - chrisdonohoecoaching.com/grow-independent-795949

Now it's time to GET PAID