Eat. Drink. Social: Social Media Marketing in the Food and Beverage Industry

From Craig’s List to Bar Rescue and his own spirits brand, Carlos Ruiz of @cocktailsbyc has had a wild journey in the hospitality world. We talk cocktails, social media tips and how he created a totally unique liqueur based on his Peruvian heritage.

From a musician to a chef to a coffee roaster and whiskey enthusiast, Wayne Cafariella (@drinkwithwayne) has many passions. Hear how he tapped into twitch streamers to launch his online coffee business and find out his favorite bourbon brand in this latest episode of Eat. Drink. Social.

From a passion for whiskey to a podcast to a brand, Kenny Coleman of Bourbon Pursuit talks about his journey and the role of marketing in today's crowded bourbon market.

Spirits writer Kara Newman shares her journey as a journalist and an author. We talk about how brands can best interact with media including the right pitches, press trips, social media and affiliate links.

Not only does she hold the title of "World's Best Bartender" she's also has created a loyal following on TikTok and Instagram helping cocktail enthusiasts around the world make great tasting drinks. We sit down with Kaitlyn of @likeablecocktails (who also happens to be very likeable herself).

One of the OG cocktail creators, Miguel Buencamino of @holycityhandcraft shares what his journey has looked like and gives creators tips on how best to help their page grow.

Katie Kelly of @bitsbitesblog shares how she’s grown her cocktail page and how Sunday family dinner has inspired new recipes and a passion for food and beverage. We hear her tips for creating mouth-watering cocktail content and talk about her take on beverage trends - enter the martini.

Whether its a whiskey advent calendar or a special bottle you can't find nearby, Flaviar has been offering spirits drinkers a way to taste new brands from the comfort of their home. We talk with Alex Conison, VP of Marketing at Flaviar, on whiskey trends and how the brand leverages affiliate marketing to get the word out about its offerings.

There’s riches and niches. Sammy found his when he started sharing bartending tips online at @ServedBySammy. Hear about his journey as a cocktail creator on our latest episode.

What started with a trip to a tiki bar has turned into a passion for rum unmatched by few. We sit down with rum influencer Bryan Inman (@therumchampion) who has turned his rum obsession into a thriving online community in under a year. From his recent rum curious club events to his online rum lover community Bryan is just getting his journey started. Hear why he thinks there is a rum for everyone and why you shouldn't judge rum on your Captain Morgan days.