Before you think about the “how,” you have to find your “why.” Gain profound insights from Karina Zimmerman, the visionary behind Honeypress, a unique novelty store that celebrates the enchantment of stationery while championing representation, pride, and the rich tapestry of diverse cultures. Learn how embracing your "why" serves as the guiding compass for a purpose-driven entrepreneurial odyssey, seamlessly weaving its influence through the realms of sales, marketing, and the client experience within your creative business.