Eat, Sleep, Invest

EPISODE 173: Are you losing money in your marketing without even realizing it?

I am joined by Marc Ensign, a fractional CMO who has worked with major brands like Nike and American Express.

Marc shares his unique journey from Broadway musician to digital marketing leader. He highlights how a fractional CMO can help businesses improve their marketing ROI by bridging the gap between companies and marketing agencies.

We also talk about the challenges of breaking through marketing noise and the strategies businesses can use to scale their operations efficiently.

We also discuss Marc’s book Be a Dick, the benefits of expert-led marketing leadership, and how to foster better collaboration with agencies.

Want to improve your marketing strategy and avoid costly mistakes? 

Listen to the full episode now!

Key Takeaways:

• 00:00 Intro

• 00:49 Marc's background: From musician to marketing expert

• 04:25 Marc's book: "Be a Dick" 

• 07:23 Fractional CMO role

• 10:57 Importance of clear communication with marketing agencies

• 16:32 Small vs. large agencies

• 18:18 Making yourself a favorite client for better results

• 21:49 When to consider engaging a fractional CMO

• 23:31 Fractional CMO vs. traditional CMO

• 26:04 Free ebook on working with agencies

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If you want to watch the video episode, go to: http://www.motivatedleads.com/podcast/episode-173-why-a-fractional-cmo-could-be-your-businesss-secret-weapon-marc-ensign 

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Get in touch with Marc Ensign: 

👉 LinkedIn: https://www.linkedin.com/in/marcensign/

👉 Free eBook on working with agencies: https://loudmouse.com/

👉 Be a Dick Book: https://a.co/d/dTiQlQw

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money 

💸 Take your marketing to the next level

—

Follow us on social media:

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/  

👉 Instagram: https://www.instagram.com/motivated_leads/ 

👉 Facebook: https://www.facebook.com/motivatedlead/ 

👉 TikTok: https://www.tiktok.com/@motivatedleads 

—

Follow the Eat, Sleep, Invest podcast: 

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p 

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d 

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt 

Don’t forget to follow so you never miss an episode! 

EPISODE 172: Thinking about quitting your job to pursue real estate full-time?

Brian Ferguson, a real estate pro with over 18 years of experience, did exactly that. Specializing in fix-and-flip projects, new construction, land development, apartment complexes, and retail shopping centers, Brian has built a highly successful business from the ground up.

He started his career in the auto industry, earning well over six figures. However, after starting a side business in real estate, he decided to quit his job and pursue his passion full-time. 

In our interview, Brian shares his remarkable journey from a complete beginner to a seasoned investor, with invaluable insights for anyone considering doing the same. 

Tune in!

Key Takeaways:

• 00:00 Intro

• 00:46 Brian’s background

• 04:47 Bootstrapping a real estate business

• 08:01 Volume in a small market 

• 15:13 Implementing EOS and scaling 

• 21:46 Proven marketing strategies for real estate investors 

• 26:18 Outro

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If you want to watch the video episode, go to: www.motivatedleads.com/podcast/episode-172-he-quit-his-6-figure-job-to-pursue-real-estate-full-time-heres-what-happened-brian-ferguson 

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Get in touch with Brian H Ferguson: 

👉 Fergmar: https://fergmar.com/ 

👉 Altunas Capital: https://altunascapital.com/ 

👉 LinkedIn: https://www.linkedin.com/in/brian-ferguson-05b4328a

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money 

💸 Take your marketing to the next level

—

Follow us on social media:

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/  

👉 Instagram: https://www.instagram.com/motivated_leads/ 

👉 Facebook: https://www.facebook.com/motivatedlead/ 

👉 TikTok: https://www.tiktok.com/@motivatedleads 

—

Follow the Eat, Sleep, Invest podcast: 

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p 

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d 

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt 

Don’t forget to follow so you never miss an episode! 

EPISODE 171: Are you spending way too much time on lead follow-ups without seeing any results?

Today I’m joined by Brad Bone, a seasoned real estate investor who figured out a way to automate lead-follow-ups with the help of AI! 

His platform, RiverX AI, is designed specifically for real estate investors. It converts leads into appointments, saving time and effort by handling cold and unresponsive leads with ease.

In this episode of Eat, Sleep, Invest, Brad shares everything you need to know about this game-changing platform.

Tune in!

Key Takeaways:

• 00:00 Intro

• 01:52 Working with family 

• 03:28 Brad’s business model 

• 05:28 Brad’s AI follow-up platform 

• 15:00 Onboarding and setting up 

• 17:22 Who’s this for? 

• 19:45 Outro

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If you want to watch the video episode, go to: www.motivatedleads.com/podcast/episode-171-this-ai-follow-up-platform-is-changing-real-estate-forever-brad-bone 

—

Get in touch with Brad: 

👉 Website: https://www.riverxai.com/ 

👉 LinkedIn: https://www.linkedin.com/in/brad-bone-53551a1a/

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money 

💸 Take your marketing to the next level

—

Follow us on social media:

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/  

👉 Instagram: https://www.instagram.com/motivated_leads/ 

👉 Facebook: https://www.facebook.com/motivatedlead/ 

👉 TikTok: https://www.tiktok.com/@motivatedleads 

—

Follow the Eat, Sleep, Invest podcast: 

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p 

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d 

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt 

Don’t forget to follow so you never miss an episode! 

EPISODE 170: Looking for a way to maximize your real estate income?

In this episode of Eat, Sleep, Invest, I sit down with Grant Shipman, founder of Livingsmith, a company revolutionizing co-living spaces. 

Grant breaks down how co-living is transforming the real estate industry, offering a high-yield investment model with minimal risk. Just imagine a property generating 6X the usual income! And the best part? Tenants love it, leading to higher occupancy rates, reduced turnover costs, and easier property upkeep.

If you want to make more money while taking on less risk, this episode is for you.

Tune in!

Key Takeaways:

• 00:00 Intro

• 01:03 How Grant got into the co-living space 

• 03:56 An example of a co-living property 

• 05:52 How to make sure everyone gets along

• 16:27 Conducting background checks 

• 19:05 Are co-living properties welcome in neighborhoods? 

• 27:02 The scale of Grant’s business

• 30:50 Outro

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If you want to watch the video episode, go to: http://www.motivatedleads.com/podcast/episode-170-co-living-is-a-game-changer-for-real-estate-investors-heres-why-w-grant-shipman 

—

Go to https://livingsmithpro.com/esi/ to get Grant’s FREE co-living training program. 

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money 

💸 Take your marketing to the next level

—

Follow us on social media:

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/  

👉 Instagram: https://www.instagram.com/motivated_leads/ 

👉 Facebook: https://www.facebook.com/motivatedlead/ 

👉 TikTok: https://www.tiktok.com/@motivatedleads 

—

Follow the Eat, Sleep, Invest podcast: 

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p 

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d 

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt 

Don’t forget to follow so you never miss an episode! 

EPISODE 169: I hate to break it to you, but if your marketing isn’t top-notch, you’re leaving money on the table. 

Marketing is one of the most crucial aspects of real estate, and every day you’re not mastering it, you’re missing out on profitable deals.

That’s why today, I will show you how to close more deals by leveling up your marketing game. From lead generation to lead conversion, I’ll walk you through the entire process and share actionable hacks you can implement right away. 

I've been in real estate since 1998, so believe me, these tips and strategies will make all the difference. 

Let’s jump right in!

Key Takeaways:

• 00:00 Intro

• 00:48 My background 

• 02:05 Empathy-driven marketing

• 03:46 How many marketing channels do you need? 

• 07:42 Who’s going to deliver on your promise? 

• 13:02 Be careful who you partner with 

• 15:02 Which KPIs are you tracking? 

• 18:37 Outro

—

If you want to watch the video episode, go to: http://www.motivatedleads.com/podcast/episode-169-close-more-deals-with-these-real-estate-marketing-strategies 

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money 

💸 Take your marketing to the next level

—

Follow us on social media:

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/  

👉 Instagram: https://www.instagram.com/motivated_leads/ 

👉 Facebook: https://www.facebook.com/motivatedlead/ 

👉 TikTok: https://www.tiktok.com/@motivatedleads 

—

Follow the Eat, Sleep, Invest podcast: 

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p 

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d 

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt 

Don’t forget to follow so you never miss an episode! 

EPISODE 168: Do you want to write a book but have no clue where to start?

A couple of weeks ago, I was right there with you. I always knew I wanted to write an impactful book, but I had no idea how to do it. 

However, as a firm believer in jumping out of the airplane and building the parachute on the way down, I took the first step, and now, six weeks later, my rough manuscript is already done. 

Today, I want to take you through the entire process and share some actionable insights and writing hacks to help you write your first book!

Tune in.

Key Takeaways:

• 00:00 Intro

• 01:02 How it all started

• 02:58 Free writing 

• 06:15 Enjoying the process 

• 07:03 Where I’m at right now

• 08:23 What is the book about? 

• 21:41 Outro

—

If you want to watch the video episode, go to: http://www.motivatedleads.com/podcast/episode-168-i-just-finished-writing-my-first-book-heres-how-i-did-it 

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money 

💸 Take your marketing to the next level

—

Follow us on social media:

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/  

👉 Instagram: https://www.instagram.com/motivated_leads/ 

👉 Facebook: https://www.facebook.com/motivatedlead/ 

👉 TikTok: https://www.tiktok.com/@motivatedleads 

—

Follow the Eat, Sleep, Invest podcast: 

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p 

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d 

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt 

Don’t forget to follow so you never miss an episode! 

EPISODE 167: It’s no secret that our smartphones are making us anxious, depressed, and addicted. 

I see it in myself. When I get bored for a second, I immediately open Facebook and scroll, only to feel worse afterward. 

So, I decided to do something crazy …

I replaced my iPhone with a flip phone for a month. 

Here’s what happened.

Key Takeaways:

• 00:00 Intro

• 00:42 Which flip phone I chose

• 03:07 The cons of using a flip phone 

• 04:30 The pros of using a flip phone 

• 05:48 My ideal setup 

• 08:00 Outro

—

If you want to watch the video episode, go to: www.motivatedleads.com/podcast/episode-167-i-replaced-my-iphone-with-a-flip-phone-for-a-month-heres-what-happened 

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money 

💸 Take your marketing to the next level

—

Follow us on social media:

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/  

👉 Instagram: https://www.instagram.com/motivated_leads/ 

👉 Facebook: https://www.facebook.com/motivatedlead/ 

👉 TikTok: https://www.tiktok.com/@motivatedleads 

—

Follow the Eat, Sleep, Invest podcast: 

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p 

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d 

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt 

Don’t forget to follow so you never miss an episode! 

EPISODE 166: The real estate market holds immense potential, with an estimated 6-10% of residential units in a state of distress at any given time. That's millions of opportunities waiting to be seized.

Real estate can be your ticket to financial independence. But where do you start? How do you find your first deal?

In this episode, I am joined by Brent Daniels, a real estate expert with over 20 years of experience in wholesaling, flipping, and investing.

Brent shares his journey from losing everything in the 2008 crash to becoming a successful real estate entrepreneur.

Learn Brent's proven strategies for finding distressed properties, communicating effectively with property owners, and closing your first deal.

Brent discusses the "Four Pillars of Pre-qualifying" and how to overcome the "Three Ds" that challenge new investors. He also reveals the “Six Objections” you can possibly get from cold calling and how to respond to them.

But this episode isn’t just for people looking for their first deal. Real estate Investors looking to scale will learn some great lessons about taking their business to the next level. 

Tune in!

Key Takeaways:

• 00:00 Intro

• 00:34 Brent's background and entry into real estate

• 03:21 Getting the first deal

• 07:43 The concept of wholesaling

• 10:18 Identifying distressed properties to get your first deal

• 12:36 The four pillars of pre-qualifying

• 19:50 Scaling to a pipeline of leads

• 23:01 Be kind, confident, and curious to close deals

• 27:52 Outro

—

Get in touch with Brent Daniels:

👉 Website: https://www.wholesalinginc.com/

—

If you want to watch the video episode, go to: www.motivatedleads.com/podcast/episode-166-a-step-by-step-guide-to-get-your-first-deal-in-real-estate-w-brent-daniels 

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money 

💸 Take your marketing to the next level

—

Follow us on social media:

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/  

👉 Instagram: https://www.instagram.com/motivated_leads/ 

👉 Facebook: https://www.facebook.com/motivatedlead/ 

👉 TikTok: https://www.tiktok.com/@motivatedleads 

—

Follow the Eat, Sleep, Invest podcast: 

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p 

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d 

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt 

Don’t forget to follow so you never miss an episode! 

EPISODE 165: Is your rental property portfolio more trouble than it's worth? Late rent, property damage, and tenant turnover can drain your time and money.

This week, I sat down with property management guru Aaron Bubenheim. With over a decade in the trenches, Aaron has transformed his career from a mortgage loan officer to a successful property management expert and real estate investor overseeing thousands of units.

He discusses the challenges of balancing the expectations of property owners, contractors, and tenants and the importance of setting clear expectations from the start. 

Aaron shared tips on building strong relationships, effective communication strategies, and the importance of systems and processes.

Tune in! 

Key Takeaways:

• 00:00 Intro

• 00:42 Aaron's background and entry into real estate

• 01:32 Love for problem-solving in property management

• 03:34 Types of real estate investors

• 06:43 Importance of tenant screening

• 10:10 Red flags in tenant applications

• 13:34 Accepting tenants with pets

• 19:16 Core processes in property management

• 22:12 Importance of clear communication with property owners

• 28:19 Difference between a real estate and a property management brokerage

• 29:37 Strategies for investing in different neighborhoods

• 32:02 Outro 

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Get in touch with Aaron Bubenheim:

👉 Website: https://duckhollowrealty.com/

—

If you want to watch the video episode, go to: www.motivatedleads.com/podcast/episode-165-property-management-tips-for-stress-free-investing-from-a-2000-door-expert-w-aaron-bubenheim

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money

💸 Take your marketing to the next level

—

Follow us on social media:

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/

👉 Instagram: https://www.instagram.com/motivated_leads/

👉 Facebook: https://www.facebook.com/motivatedlead/

👉 TikTok: https://www.tiktok.com/@motivatedleads

—

Follow the Eat, Sleep, Invest podcast:

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt

Don’t forget to follow/subscribe so you never miss an episode!

EPISODE 164: What if I told you there was a way to solve the housing crisis while also drastically reducing CO2 emissions from construction?

You’d probably think I’m crazy, but there is a way, and today’s guest, Gene Eidelman, is here to tell us all about it!

Gene Eidelman has been in real estate for over 30 years. He is the co-founder of Azure Printed Homes, and his mission is to revolutionize the construction industry through sustainable practices and innovative 3D printing technology.

If you want to know what the future of sustainable and affordable housing looks like and how you can be part of it, this episode is for you.

Tune in!

Key Takeaways:

• 00:00 Intro

• 01:45 Changing the game 

• 05:01 How 3D printing of houses works 

• 07:04 How the idea was born 

• 10:36 What materials are used for 3D printing houses

• 12:51 How to ship the 3D-printed houses

• 15:04 Modular solutions 

• 16:06 Helping the homeless population 

• 19:44 The cost of 3D-printed houses

• 23:37 Crowdfunding platform

• 23:56 Gene’s appearance on Oprah 

• 28:30 Outro  

—

Get in touch with Gene Eidelman:

👉 Website: https://www.azureprintedhomes.com/

—

If you want to watch the video episode, go to: www.motivatedleads.com/podcast/episode-164-3d-printed-homes-a-greener-more-affordable-way-to-build-w-gene-eidelman

—

Go to https://go.ml-leads.com/yt and:

💸 Get high-quality, motivated seller leads

💸 Claim your area

💸 Stop wasting your money 

💸 Take your marketing to the next level

—

Follow us on social media:

👉 LinkedIn: https://www.linkedin.com/company/motivated-leads/  

👉 Instagram: https://www.instagram.com/motivated_leads/ 

👉 Facebook: https://www.facebook.com/motivatedlead/ 

👉 TikTok: https://www.tiktok.com/@motivatedleads 

—

Follow the Eat, Sleep, Invest podcast: 

💸 YouTube: @MotivatedLeads

💸 Apple Podcasts: https://apple.co/43uYD0p 

💸 Spotify: https://open.spotify.com/show/77k7PYSfYOtkws31bYgE2d 

—

Eat, Sleep, Invest is a podcast dedicated to real estate investors who want to take their marketing to the next level and generate high-quality seller leads.

This podcast is powered by Motivated Leads: https://go.ml-leads.com/yt 

Don’t forget to follow so you never miss an episode!