Looking for ways to attract more clients?

Then you have to tune in for this bonus LinkedIn Audio Event featuring PR expert, Christina Nicholson, of Media Maven!

In it, Jessica interviews Christina about the most overlooked and free way to find more clients.

Christina is one of the most generous content creators we know, so be sure to connect with her here on LinkedIn: https://www.linkedin.com/in/christinaallday/

We're busy soaking up summer here in New England, so tune in for some bonus episodes of us speaking on other people's podcasts about building a team, scaling your business, and more!

We see so many business owners run themselves ragged trying to bring in more revenue and almost always new revenue, too. But have you examined who your business is “donating” to… a.k.a. those pesky subscriptions that you’re paying each month and aren’t using?

In January, we did an inventory of all the potential “extras” we had been paying for on a monthly basis.

We trimmed the fat, saving well over $2k per month by just hitting the cancel button on these subscriptions we don’t use! That’s $24k per year back in our pocket without the stress of figuring out how we’re going to cover those expenses. 

In this week's episode, we share...

• how you can do an inventory and decide which subscriptions to cut,
• how much you can save
• and how it will remove that frenetic energy of feeling like you need more sales to cover your expenses

You're looking to grow your team! But who do you bring on? An employee? A subcontractor? Which makes the most sense for you and your business?

These are the questions we bring to the table for this week's episode.

Takeaways:

• Having a support team of professionals such as attorneys, insurance brokers, mentors, and bookkeepers is crucial for small business owners.
• Clear communication and goal-setting are essential when working with subcontractors.
• Subcontractors can bring flexibility and nimbleness to a business, allowing for quick decision-making and responsiveness.
• Subcontractors are not just a stepping stone to hiring employees; they can be a long-term solution for business growth.
• Business owners should consult with advisors, analyze their financials, and consider their specific needs before deciding whether to hire employees or subcontractors.

Music credit: The Funkster by Sweet Spot

An Expound Media Group Production

If you've found yourself feeling guilty for taking time off, ending the day early, or that you haven't earned ease in your life and business because you haven't "worked hard enough," this episode is for you!

We talk about the guilt that can come from taking downtime and the importance of reframing that guilt.

Takeaways

• Understand and honor your own natural work patterns and energy levels.
• Reframe guilt around taking downtime and recognize its value for creativity and well-being.
• Create a work schedule that aligns with your energy peaks and allows for thinking time.
• Provide flexibility for team members to have downtime and honor their own work patterns.

Music credit: The Funkster by Sweet Spot

An Expound Media Group Production

"Take your business to the next level"

We hear this all the time, but what does it really mean? How do you actually do it?

Well, it's not just about more sales and more marketing.

In this week's episode, we explore the mystery surrounding the concept of getting to the next level and discuss the resistance that business owners often face.

Takeaways

• Creativity and challenging stereotypes can lead to success in business.
• The concept of getting to the “next level” can be mysterious and may require confronting fear.
• Business owners often resist growth due to fear, lack of funds, or reluctance to address holes in their business.
• Bringing in fractional C-suite members and advisors can help businesses reach the next level.

Music credit: The Funkster by Sweet Spot

An Expound Media Group Production

This week, we bring a topic any growing business owner is thinking about to the table: building a team!

We talk about why it's so hard to hire and delegate when bringing on a team member (and what you can do about it!)

Key takeaways from this episode:

1. Hiring and delegating in business is not as easy as it seems, and it requires trust and belief in oneself.
2. Cloning oneself in business involves identifying the unique skills and qualities that only the business owner can bring, and delegating the rest.
3. The reluctance to hire and delegate often stems from a fear of letting go and a lack of trust in others.
4. Creating sunlight between oneself and the business is essential for growth and allows for effective delegation.

Head over to iwannacollaborate.com and let us know what you took away from this conversation.

Music credit: The Funkster by Sweet Spot

An Expound Media Group Production

This week we talk about how a local business closed and the obvious and fatal mistake they made that likely led to this closure.

Takeaways:

1. Effective communication and engagement with the community are crucial for the success of a business.
2. Overcoming the fear of rejection is essential for business owners to reach out and ask for support.
3. Sales should be seen as an art of persuasion and an opportunity to share your story and mission.
4. Supporting local businesses is important for the community and can have a positive impact on the economy. Listen to sales calls and hear out the person on the other end before making a decision.
5. Closing a business can be a positive outcome if it is not a good fit or if there are extenuating circumstances.
6. Recognize that life circumstances may lead to the decision to close a business, and it is important to honor those situations.
7. Closing a business can open up new paths and opportunities for individuals.
8. Supporting other businesses in the community is crucial, even if they may not explicitly ask for help.

Head over to iwannacollaborate.com and let us know what you took away from this conversation.

Music credit: The Funkster by Sweet Spot

In this episode, we're talkin' about the the Stanley Tumbler craze that has taken over social media!

Before you dismiss it as another "dumb social media craze," there are some crucial revenue lessons you can apply to your business (even if you don't have a product or want to go viral on social media).

Takeaways

• Be a better storyteller to capture people's attention and inspire them to talk about your business.
• Consider repositioning and penetrating new markets by repackaging or repositioning your product or service.
• Harness media exposure and create shareable experiences to increase visibility and reach.
• Encourage word-of-mouth marketing by providing exceptional experiences and inspiring your clients and customers to share their stories.

Head over to iwannacollaborate.com and let us know what you took away from this conversation.

Music credit: The Funkster by Sweet Spot

You, yes you! Here’s your business wake up call. 

It’s not the warm and fuzzy 2024 “New Year's Resolutions” or goal setting conversation you were hoping for, but it’s the conversation you need, especially if you have big goals for 2024 and beyond. 

In this episode, we go through all the ways you’re playing it safe in your business (some might surprise you), and how to turn that around. 

Head over to iwannacollaborate.com and let us know what you took away from this conversation.

Music credit: The Funkster by Sweet Spot

A Subito Media production