Keyword research is the foundation of ranking on search engines. Without keyword research, SEO specialists have no guidance on the best words to target while naming blog posts, pages, or videos. Why I perform keyword research I look at two metrics. The metric you need to look at for successful keyword research is search volume and SEO difficulty. You don't want to target keywords that no one is typing in and you also don't want to try to rank for something everyone else is ranking for. Use the methods I explain in this video and your website and videos will be ranking higher than ever. The best free keyword research tool is Ubersuggest: https://neilpatel.com/ubersuggest/