Structured data and the 2016 Fall Seller Update! Our guest is Chris Von Wagoner, Senior Manager, B2C Seller Experience. He stayed on to take questions about the new structured data initiatives in the 2016 Fall Seller Update(http://www.ebay.com/sellerupdate). Trish, Atlanta GA (birdhouse-in-my-soul), asked about product identifiers for her vintage children's books. Jason, Las Vegas NV (tikipugmusic), wishes he had done more sooner with structured data in his listings.