It's time again for a Viewer Mail show. Viewer Alex has a question regarding promoting his products using Adwords and Shopping Marketplaces. He is having trouble "getting seen" due to the unique products he imports and sells. We discuss things a merchant can do to "work their niche" rather than be lost in a see of products. Have a look at Alex's stuff: http://www.blue-macaw.com

Basic information on understanding and interpreting your web statistics. Statistics can show you exactly what should be done to improve your site and it's user experience. This is important stuff.

A few tips on getting your store ready for the holiday season - specifically, Sales tax and shipping issues you may experience.

This episode is nothing more than an update to let you all know that we are still here. We thought we would keep you informed of what we have been doing and where are going. We rant a little about video production, finding the time to produce the show you want and some other meaningless drivel. The moral of the story is... more eBiz e-commerce podcast coming soon...

Now that you are running an online store, have you considered using eBay Auctions to get in front of millions of shoppers? We discuss some issues to consider; Ben talks about script.aculo.us JavaScript Libraries; Eric shares a must read article from A List Apart.

In this episode, we discuss email marketing - the how to and why do and should not issues that most online store owners need to know. We also briefly discuss options to email marketing if you would rather take a different route.Ben reviews some applications you can use to conduct an email marketing campaign the right way - phplist and Constant Contact. Eric takes a quick look at the Web Developer Extension that anyone responsible for a web site should use.

Round Table Discussion: Shopping Marketplaces - Why and how to use them. Ben has some very useful site to peruse and use daily for code, reading or just inspiration. Eric takes a look at Lightbox JS v2.0 as a quick easy way to provide multiple image views for products.

In this season 2 opener: Ben and Eric discuss the Top Ten Make or Breaks for your ecommerce store, Ben offers up a simple usability tip and Eric reviews a light shell.

Our holiday special contains tons of great information for the online store manager. We discuss everything from updating design elements to reminding the admin to carefully watch each and every order.Tips on holiday extras like gift shipments, shipping promotions, extend customer service methods and even how to create gift cards or certificates.

For the Season 1 Finale, we discuss ways to increase customer retention by adding extras to your site that pump up the experience factor when someone shops your online store. There are many ways to improve the online shopping experience - a few are writing in a blog, providing a customer review system, creating an Education Section for your store and possibly even operating a forum. We have some tips on what to consider and pitfalls to avoid when you decide to try one of these.