Customer lifetime value (CLV) is a business metric that measures how much a business can plan to earn from the average customer over the course of the relationship. Differences in products, costs, purchase frequencies and purchase volumes can make customer lifetime value calculations complex. However, with the right tools, you can find customer lifetime value. […]
The post What is Customer Lifetime Value? How to measure it? | #Marketing | #LunchtimeSeries | Kevin Britz | Craig Page-Lee | #Podcast first appeared on eBizRadio.com Online Radio.