The automotive industry continues to face  growing numbers of challenges and pressures, such as cost pressure, competition, globalization, market shifts, and volatility.  Simultaneously big data and analytics today offer previously unthinkable possibilities for tackling these pressures and  challenges that automakers are facing. Analytics is a powerful tool. However, applying analytics effectively requires knowledge and experience [...]

Do you help with packaging your knowledge, offering online courses, help with eCourse designs, creating an eLearning platform or perhaps your SEO or even a Chatbot provider? You customer service journey starts inside your organisation and what and how you connect and communicate with your clients, suppliers and customers. If you are a small to […]

Stephen Key is the world’s leading expert on how to license a product idea and a 2018-2019 AAAS-Lemelson Invention Ambassador. As an independent inventor, he achieved repeat success commercializing products ranging from simple novelty gifts to complex packaging innovations. He is currently the patent strategist for Fishbone Packaging, the environmentally-friendly solution for single-use plastic rings. […]

For marketers, the end result of contextual content is a better connection to the needs of your target audience. This is key, as people are more likely to make a purchase at the exact moment they need something than later on when they’re trying to remember who offered a specific product. Kevin Britz and Craig […]