ECE to CEO

You know who you want to work with. But do they know how to work with you?

In this episode of ECE to CEO, Carla talks about understanding your ideal customer and taking a closer look at the journey they take to find you, connect with you, and ultimately work with you.

From your Instagram bio to your website, inquiry forms, podcast and email list, every step matters. Carla also shares why making it easy to buy from you doesn’t mean giving everyone unlimited access to your time and what she changed in her own business after one too many no-shows.

Your homework this week: go through your own customer journey as if you’ve never seen your business before. How easy is it to take the next step?

Welcome to ECE to CEO—the podcast for ECEs with ideas, expertise, and that little voice telling them there might be something more.

In this quick pilot episode, I’m sharing why I created this podcast, who it’s for, and the one lesson we’re putting into practice from day one: done is better than perfect.

We’re going to talk business, visibility, money, mistakes, figuring things out as we go, and building something without spending thousands of dollars trying to learn it all.

No pretending we have it all figured out.

We’re doing it scrappy. We’re getting it done.

Let’s get you a business.