Axel Rudolph has a long history in the market, having served as an analyst in some of the biggest investment banks in Europe. He’s now an analyst at IG Markets in London. In this podcast, we discuss the three focal points in markets currently: Inflation, Growth and Central Bank Policy. We also talk technical analysis and what type of charting template Axel uses. We also talk about the common mistakes that traders make.

CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. Facebook · IG

Our guest this week is MD of iProspect, Clare Trafankowska and Head of Measurement Council IAB SA. According to Clare we are at the precipice of measurement and data and if we don’t act now, businesses will not be sustainable in the future. Marketers and business needs to speak the same language if marketing is going to progress along the measurement maturity curve. More importantly, leadership, organisation structure and culture are critical enablers to drive progression in measurement maturity. Clare takes us through the changing ecosystem and some of the visible challenges being experienced in the industry and offers practical steps required to get started. Sometimes all it takes is brilliant basics, with a strong foundation to set the wheels in motion. Webpage · Instagram Page

Seleho Tsatsi is an investment analyst at Anchor Capital, with a focus on mining and resources businesses. In this podcast we discuss the drive to bring down global emissions and transition to a greener global economy. We discuss what the investment implications are for this transition and where one can look for opportunities to take advantage of the ambitions for a greener future.

CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. Facebook · IG

Rajan Dhall has an interesting back story. He began his career as a personal trainer at the gym in the JP Morgan building in London, helping traders and investment specialists with their exercise routines. He received a lot of helpful share recommendations which he acted on. Before long, he was making more off his share trading than he was as a gym instructor. He decided to take up a career as a trader and has never looked back. Today he is the head of trading at Trading College in the UK. In this interview, he shares his insights into how he trades for a living and how he mentors others to do the same.

CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. Facebook · IG

In this episode, we'll be tackling the subject of Augmented Reality or AR as we know it and how brands can tap into the AR space in creative immersive engaging experiences. I am talking to two leading experts Johan Walters, a Digital Marketing and Augmented Reality Professional. Johan has worked with both Agencies and Brands over the last 10 years to adopt AR into the Marketing Mix and Chris Holton, a product leader with experience working at a number of startups helping to drive product development and growth.

Chris joined Zappar, a UK based technology company specialising in augmented reality and computer vision, over 6 years ago. Augmented Reality allows users to experience the real world in an enhanced 3D version wherein one can find interactive digital elements. An AR app will facilitate visual, auditory, and other sensory interactive information in real-world ecosystems to enhance the experience for users. We will be demystifying AR and some of the jargon associated with it, how it can be used to build on your Metaverse strategy and connect with customers in a more meaningful way. Webpage · Instagram Page

Nick Van Rensburg joins the Talking with Traders podcast again for a view on what to lookout for in 2023. In this episode, we discuss inflation, interest rates, the US Dollar and what all of these variables mean for asset classes. We also discuss what the possible tail risks are for the year ahead and what to be aware of.

CFD losses can exceed your deposits. IG Markets South Africa Limited is an authorised FSP No 41393 and an over-the-counter derivative provider. Facebook · IG

This week on the Doc and Guru Podcast we look back on the year that was. The highlights. The lowlights. And the absence of lights.

As is always the case in South Africa it has been a roller coaster of a marketing and media ride in 2022. So as we prepare to recharge the batteries this holiday season (literally and figuratively) and to reflect on the inevitable challenges that lie ahead in 2023, the Doc and Guru Podcast team would like to thank you all for taking the time to listen, and for joining in the discussion this year.

Have a wonderful break.

And remember. The real problems only start when people stop talking to each other.

Let’s keep talking! Facebook

“It was the best of times, it was the worst of times, it was the age of marketing wisdom, it was the age of advertising foolishness, it was the epoch of media belief, it was the epoch of procurement incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair. We had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way”.

With apologies to Charles Dickens and my matric English teacher.

This week on the Doc and Guru Podcast we say farewell to advertising and marketing industry stalwart Yvonne Johnston as she relocates to a new life in Majorca. Or is that Malta?

Yvonne reflects on her early days in advertising and media, and her journey from media planner to founding CEO of BrandSA, and now highly successful Self-Mastery and Leadership Coach.

Yvonne’s journey is a testimony to the power of constantly expanding your knowledge, reinventing yourself and always preparing for the next challenge.

If you’re tired of outsourcing your career join us this week on the #DocAndGuru podcast as we discover what’s next for Yvonne Johnston. And maybe what’s next for you as we all reflect on the challenges and opportunities for us as a nation, and as individuals, in 2023.

Bon Voyage Yvonne. It’s been a pleasure sailing with you these past 30 something years. What a journey it’s been. Facebook

Whether you prefer to call them GenZ or Born Frees there’s no getting away from the fact that there are a lot of them in South Africa, and they are shaping the way we think about advertising brands and creating content.

This week on the Doc and Guru podcast we chat with Dalene Muller - Head: Media Intelligence AdSpace 24 – about the recently published AdSpace24 qualitative report on GenZ -The Real Facts.

The global resurgence of interest in qualitative research and ethnography is fuelled by the growing realisation that we need to view branding and advertising in context. Agile qualitative insights are not a substitute for big numbers, but they do go a long way towards explaining the numbers that we already have.

Bound by their compulsion to engage with social media but conflicted by their growing disconnection from these very same platforms, Born Frees in South Africa mirror many of the insights being reported about GenZ globally.

Their orientation toward brands with integrity and advertising with purpose.

A growing re-evaluation of the role of paid influencers.

The need to balance life, work and branded aspirations

There is also an undisputed desire to engage with trusted content sources and media with a conscience.

GenZ will give you their attention - BUT! You have to earn it.

Whether you call them #GenZ or #BornFree - what’s in a name? A brand by any other name would smell as sweet. Unless you live in Cape Town of course.

Join us for this week’s episode of the Doc and Guru Podcast for our conversation about The World according to GenZ.

Available #free on all your favourite listening platforms. Facebook

We discuss all of these and a whole lot more on this week’s The DOC & The GURU Podcast, as we welcome Melanie Sarjoo into the studio. Having just finished a 5-year stint at a major advertising group, Melanie shares her experiences as well as ideas on her New Next.

We chat about how change brings growth and new opportunities – if you are open to it. On DEI, Melanie asks why there aren’t more women heading up the creative function, or for that matter, the entire agency and what can be done about this. She also touches on her personal journey and shares about the Foundation for Inclusive Education and urges that more people with disabilities be employed in the advertising and media industry.

We also touch on culture, remote work, and the importance of understanding and embracing the human side of business; with heart and compassion, whilst showing up differently. With some of her life’s lessons…

So, this is again another end-to-end episode of The DOC & The GURU Podcast that you really don’t want to miss.

#change #reinvention #opportunity #advertising #media Facebook