In this episode of The I.A.D.S. Retail Park 🎙️, we unpack the complex world of retail sustainability certifications based on our exclusive 2021 research 📊. Join hosts Maya and Anchita as they explore why the multiplication of eco-labels might be doing more harm than good, and how leading brands like Patagonia and Asket are choosing transparency over certification overload 🌱. Discover how retailers are navigating the challenge of genuine sustainability versus greenwashing 🔍, and why sharing both successes and struggles might be the key to building consumer trust. From Zalando's assessment initiatives to Patagonia's revolutionary "Don't Buy This Jacket" campaign, we examine the strategies that are shaping retail's approach to environmental responsibility. 🌍

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*option 2 - detailed supply chain transparency that it…

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