Our most famous ceremonies are simple imitations of bird behavior

in spring.

From far away it´s kind of serious evidence that we still don´t know in the majority how to be humans. Unaware of our identity we tend to be so easily influenced and imitate in detail the animal world.

If only imitation would be enough to prevent habitat loss.

From one year to another the ecosystem is visibly suffering dramatic changes. At this point, a close look at how we can reverse the situation becomes a trend.

Whether aware or not humans act as a group under strong influence when shopping and can sustain mass damage. Entire forests are disappearing under our noses and the hashtag textile world is suffering greatly since we buy unsustainable cheap materials, therefore damaging the environment.

Being aware of your purchase, and recognizing the ecologic quality becomes essential in making a difference.