eCom Experts

Greg Jameson, President of WebStores Ltd. tells us why video such a hot topic for store owners.

We also learn what it take to create a YouTube Channel including formulating topics, length and adding videos to your website. We also go into the production process, from editing to lighting to even green screens.

Mike Ober from Yahoo Small Business stops by to discuss the new features released earlier this month from Yahoo, as well as, best practices for Customer Registration. He also participates on the monthly site reviews.

Studies show that its less expensive to bring existing customers back than to attract new ones. So how can you take your existing customers and bring them back into your store to purchase again?

Shawna welcomes the always popular Kat from Kats Kloset!

Kat was recently named one of the top 6 Social Media Sellers by eBays blogger, Richard Brewer Hayes and is keeping busy trying to live up to that image.

Why should your business be on Facebook? What's the difference between a profile and business page? How do you make your Facebook page unique? How do you get more fans? What are the most important applications to use on your Facebook Business Page?

Mitchell Harper is the co-founder and product manager for BigCommerce.com, the fastest growing e-commerce platform in the world.

Residing in Sydney, Australia, he has built Interspire (the parent company of BigCommerce.com) along with co-founder Eddie Machaalani to over 50,000 clients and seven figures in yearly revenue with 40 employees in three countries. All of this growth was the result of listening to customers, hiring the right people and guerilla marketing.

Nobody understands more how to grow your business to a seven figure a year business on a shoestring business. Shawna asks Mitchell what it takes to get there...and stay there!

Every store owner starts out wondering the same thing, how should I be shipping my items? Should I use the Post Office, Fed Ex, or UPS? All things shipping are discussed with Eric Nash, Director of Online Marketing for Stamps.com. Shawna and Eric discuss online postage software, tracking, International Shipping and more.