Ecom Gold

This episode features Jason Panzer president of HexClad. Coming up in this episode Jason talks through his journey building HexClad into the 9 figure best kept secret in eCommerce. Jason discusses some of the key moments and changes HexClad have made along the way. HexClad is also owned by celebrity chef Gordon Ramsey. This episode is gold. 

A big thank you to our sponsors:
‍
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

Triple Whale.‍

Triple Whale brings the metrics that matter most into one easy-to-use dashboard, giving you the real-time insights you need to grow your brand.
https://www.triplewhale.com/

Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold

Claim an extended free trial as a show listener.
EcomGold is brought to you by:
‍
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/

Follow Finn on Twitter: https://twitter.com/finn_radford

This episode features Nick Shackelford from Structured Agency & Geek Out Events. Nick discusses his journey from launching a fidget spinner brand to supporting multi-million dollar eCommerce brands. Nick breaks down his predictions from 2022, outlining the ones that played out successfully and those that didn’t pan out as planned. Finn and Nick  propose their predictions for 2023. Enjoy! 

Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold

Claim an extended free trial as a show listener.
EcomGold is brought to you by:
‍
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/

Follow Finn on Twitter: https://twitter.com/finn_radford

Epic episode with a compilation of brilliant guests, insights and fun.

Coming up in this episode. 

Daniel from Rewind.
Jack from Duradry
Sarah from HGPerfromance creative.
Ron from Obvi.
Matt from Huron.
Dave from  Poli Pet Products.
Alexa from Triple Whale.

A big thank you to our sponsors:
Rewind Shopify App.

Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

VIXXR Shopify Agency.
Currently offering an exclusive deal package for merchants who move to Shopify Plus worth $3000

https://www.vixxr.com/

Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold

Claim an extended free trial as a show listener.
EcomGold is brought to you by:
‍
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/

Follow Finn on Twitter: https://twitter.com/finn_radford

Epic episode with a compilation of brilliant guests, insights and fun. 

Coming up in this episode. 

I ask Sean from Kuru footwear about generating new customers. Cody from Jones road beauty about creating an online brand experience. Heber one half of the CrossFit content creators ButteryBros how brands should work with creators. Jon a renowned Amazon expert about how to please the Amazon algorithm. Mordechi of Red Moose about how to create content that sells and Ash from Obvi about his fave tactical paid acquisition channel. A special thanks to our sponsors Rewind backups a Shopify app that backs up your data daily and Rewing Copy a Shopify app that creates a low cost staging version of your site. VIXXR the Shopify design and development agency who have a special offer on Plus Migrations at the moment which includes lower card processing fees, your first month of Plus for free and £500 in development credits. 

Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold

Claim an extended free trial as a show listener.
EcomGold is brought to you by:
‍
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/

Follow Finn on Twitter: https://twitter.com/finn_radford

Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold

Claim an extended free trial as a show listener.
EcomGold is brought to you by:
‍
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/

Follow Finn on Twitter: https://twitter.com/finn_radford

Now That's What I Call EcomGold - Special Volume 1.
While we prepare for Season 2 available from January 2023 we've put together four special episodes of EcomGold. Mashups! We've extracted some great insights from the previous episodes and compacted them into bitesized chunks. In this first 45 minute special we have:
Chris from Crossnet on moving into retail.
Kristen from SuitShop on UGC VS CGC (creator generated content).
Drew from Mad Rabbit on bootstrapping VS raising external funding.
Kaite from Aila on finding an expert to help create your products.
Jarod from Muddy Bites on Kickstarter.
Eli from Jones Road on customer experience.

Do you have a back up of your store? No? Why risk it. Take 30s to install Rewind and they will back it up for you every day. You can roll back whenever you need to, if you need to. Here's a link for a free trial: https://rewind.com/ecommercegold/
P.s. Shopify does not backup your store. Don't risk your business.

Looking for a small experienced Shopify agency to provide you with fast solutions to things like landing page creation, tech stack optimisation, conversion rate optimisation and more? Check out vixxr.com. Finn is CSO  of this agency and leads from the front.

Need a freelance Klaviyo email marketer to level up your email game? Look no further than peach-fuzz.co. Tabs can design, execute, suppress, test and segment. She focuses on DTC brands using Shopify and loves working with sustainable brands. If you're looking for crazy good email results you need to book in a call. 

Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold

Claim an extended free trial as a show listener.
EcomGold is brought to you by:
‍
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/

Follow Finn on Twitter: https://twitter.com/finn_radford

We discuss:

1. Founding Haven Athletic
2. Designing and manufacturing a custom product
3. Kickstarter 
4. CrossFit
5. Influencers and channels 

Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold

Claim an extended free trial as a show listener.
EcomGold is brought to you by:
‍
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/

Follow Finn on Twitter: https://twitter.com/finn_radford

Dave Huffman had a successful career in music as a singer songwriter and as an event/festival director. Realising how much synergy existed between building a band and building a brand Dave decided to get into the world of marketing and advertising. Fast forward a few years and Dave was VP @MicrobeFormulas & @CellcoreBio going from $5M to $60M and finally a $200M exit in just 2 years. In this episode we talk about the similarities in the music industry and DTC, we explore building a brand from the perspective of a VP and wrap it up with how Dave is transitioning to the role of CEO. This episode was great fun to record Dave is an interesting and open guy and i'm sure you'll love it. You can reach Dave here: https://twitter.com/davemhuffman

A big thank you to our sponsors:
Rewind Shopify App.

Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

VIXXR Shopify Agency. https://www.vixxr.com/

Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold

Claim an extended free trial as a show listener.
EcomGold is brought to you by:
‍
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/

Follow Finn on Twitter: https://twitter.com/finn_radford

Back in 2018, NHS nurse Purdy Rubin and horticulturalist Charlotte Figg decided to make cleaning products they'd actually feel good using – both for themselves and for the environment. Spurred on by Purdy’s two sons, Charlie and Jack, the duo teamed up with Chemist Dr Anna Slastanova to develop a range of natural, beautifully-scented and refillable cleaning products that could stand up against the ‘big guns’. 

They launched their hero product, Counter Clean, at the beginning of 2022 and haven’t looked back since. The game changing cleaner has been designed to clean all surfaces in the home whilst leaving behind the most incredible spa-like scent. 
 
In this episode Jack talks us through the journey so far from buying their own production line in a once in a lifetime deal to structuring their marketing flow to sell out again and again. This is a must listen. 

A big thank you to our sponsors:
Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

VIXXR Shopify Agency. https://www.vixxr.com/

Link to Purdy & Figg: https://purdyandfigg.com/

Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold

Claim an extended free trial as a show listener.
EcomGold is brought to you by:
‍
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/

Follow Finn on Twitter: https://twitter.com/finn_radford

In this episode we speak to David CoFounder of 304. 304 has had it's fair share of misfortune from warehouse fires to theft and almost everything in-between. Despite that the brand has been growing for over a decade. David reveals some of the smart strategic tactics they have employed over the years and reflects on some of the many challenges they have overcome. Enjoy. 

A big thank you to our sponsors:Rewind Shopify App.  Back up your Shopify store because not doing so is absolute lunacy!As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/VIXXR Shopify Agency. https://www.vixxr.com/

Get show alerts and playbooks by signing up on the EcomGold website: www.ecom.gold

Claim an extended free trial as a show listener.
EcomGold is brought to you by:
‍
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/

Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/

Follow Finn on Twitter: https://twitter.com/finn_radford