Ecom Legends

Ecom Legends

By Efe OzdemirBusinessEntrepreneurship
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Ecom Legends episodes

  • From Agency World to Building a Beauty Brand with Lynn Power

    Lynn Power, former advertising executive and founder of MASAMI haircare and Power Beauty Collab, shares why most ecommerce founders underestimate the content volume needed to compete and reveals which marketing channels actually convert for beauty brands. She discusses the importance of brand differentiation in homogeneous marketplaces, why you need double the budget you think you need, and the art of pivoting when rigid business plans fail.

    Episode links:

    https://www.lovemasami.com/

    https://powerbeautycollab.com/

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    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ecomlegends.substack.com
    26 min

About Ecom Legends

From the publisher's feed

If you're an ambitious ecommerce entrepreneur looking to scale your online store, this show is for you. I'm Efe, founder of Galata PPC, and I interview successful ecommerce entrepreneurs who've built impressive businesses from the ground up.