Ecom Life with Phil Kiel

Ecom Life with Phil Kiel

By Phil KielBusinessMarketing
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Ecom Life with Phil Kiel episodes

  • Ep. 17 | Ecom Life with Phil Kiel - Josh Hedges, beHuman

    On episode 17 of Ecom Life, Phil sits down with Josh Hedges from beHuman Agency.

    Josh and Phil discuss growing a team, building processes and providing a service to your growing clients.

    You can find Josh at:

    • https://twitter.com/itsjoshhedgess
    • https://www.behuman.agency/

      • Phil's links:

      • https://twitter.com/philkiel
      • helloearthagency.com
      • consciouslycreative.agency
        • 48 min
      • Ep. 16 | Ecom Life with Phil Kiel - Kevin Thompson, building an agency

        On episode 16 of Ecom Life, Phil sits down with Kevin Thomspon from BOLDR Marketing.

        Kevin and Phil discuss the right time to leave your job and build your agency, improving agency culture and refunding clients.

        You can find Kevin at:

        • https://twitter.com/KevinThompsonn
        • https://twitter.com/boldrmarketing
        • https://www.boldrmarketing.com/

          • Phil's links:

          • https://twitter.com/philkiel
          • helloearthagency.com
          • consciouslycreative.agency
            • 42 min
          • Ep. 14 | Ecom Life with Phil Kiel - Matthew Gattozi and unique content creation for your brand

            On episode 14 of Ecom Life, Phil sits down with Matthew Gattozzi from Goodo Studios - a content creation agency which helps brands elevate their visual brand through unique creative production.  

            Matthew discusses agency lead generation, why you shouldn't use creator marketplaces, and what to do if your looking to use a content creation agency.  

            You can find Matthew at: 

            • https://twitter.com/MatthewGattozzi 
            • https://www.goodostudios.com/  

              • Phil's links: 

              • https://twitter.com/philkiel 
              • helloearthagency.com 
              • consciouslycreative.agency 

                • Join the Foxwell Founders here: https://foxwelldigital.podia.com/foxwellfounders

                58 min
              • Ep. 12 | Ecom Life with Phil Kiel - Alex Cooper and his performance creative agency

                On episode 12 of Ecom Life, Phil sits down with Alex Cooper from Oasis Growth Agency - a creative agency pushing the boundaries on performance content for Facebook and TikTok ads. 

                Alex discusses what has helped them take ideation, scripting and delivery to the next level, plus where he thinks performance creative will go next.

                You can find Alex at:

                • https://twitter.com/alexgoughcooper
                • https://www.oasisgrowth.agency/

                  • Phil's links:

                  • https://twitter.com/philkiel
                  • helloearthagency.com
                  • consciouslycreative.agency
                    • 40 min
                  • Ep. 11 | Ecom Life with Phil Kiel - ABO vs CBO (or not)

                    Media buying has changed, activity outside of Ads Manager has the biggest impact inside Ads Manager 👇 here's why


                    We work with brands that spend over $200k per week who use:
                    - campaign budgets
                    - lowest cost (zero manual bids)
                    - dynamic creative testing + post IDs for winners

                    Don't over think the account setup or the switches we have available, brand + product + creative is what wins.

                    I know that last point about product + creative isn't new - but we regularly discuss ABO vs CBO, best way to test new creative, cost cap vs bid cap vs New Era cap.

                    There's brands + media buyers out there who are using that time to improve: brand, product, creative, CX, CRO etc. silently, and they're winning!

                    Re. the over $200k per week in spend = if big accounts are behaving like this, then so should very small accounts, if you've got $100 per day you don't have room to test manual vs auto bid.

                    https://twitter.com/philkiel

                    helloearthagency.com

                    consciouslycreative.agency


                    7 min

                  About Ecom Life with Phil Kiel

                  From the publisher's feed

                  The Ecom Life podcast is for marketers, brands and agency owners, Phil is looking forward to sharing his learnings and experiences with you from the last few years of life as Managing Director of…