In this episode of Ecomm & Coffee we are talking about audiences that you need to have setup in your ad account. These are quick and easy to setup and can yield GREAT re-marketing results.

There is a lot of confusion and lack of knowledge around effective audiences. The truth is knowing how to setup middle and bottom of funnel audiences isn't all that hard! As long as you take the time up front to identify your avatar and drive good top of funnel, your bottom of funnel audiences should work out well.