Ecomm & Coffee

In this episode of Ecomm & Coffee we are talking about audiences that you need to have setup in your ad account. These are quick and easy to setup and can yield GREAT re-marketing results.

There is a lot of confusion and lack of knowledge around effective audiences. The truth is knowing how to setup middle and bottom of funnel audiences isn't all that hard! As long as you take the time up front to identify your avatar and drive good top of funnel, your bottom of funnel audiences should work out well.

In this episode of Ecomm & Coffee we are talking about identifying your audience avatar. Digging into things they are interested in and truly discovering who they are in order to better refine your targeting.

We also break down what to do with campaign results that may think aren't favorable but are pointing to success in other ways.

In this episode of Ecomm & Coffee we are talking about how you can sequence out re-targeting just like in messenger and email re-marketing. Utilizing Facebook's dynamic product ads we have the ability to exclude and include combinations of audiences that engaged with our products.

From there we simply increase the potential offer as the days go by without a purchase. We typically utilize a 3 offer funnel. After the last offer they simply are reclaimed within an engagement audience! Check it out and make sure to comment below if you have questions or have tried this yourself!

In this episode we go over some ever green Facebook ads that ANY business can setup and run that will automatically generate new audience and continuously be a source of lead generation & sales.

In this episode of Ecomm & Coffee we break down the marketing funnel setup for E-commerce. For the most part the strategy from a marketing perspective is the same across most all industries. We need to generate awareness and move people down a funnel with different touch points before conversion. But with E-commerce there are some tactics we can use within Facebook's Ads Manager platform that aren't available for other industries.

Learn the funnel setup we have been using to drive results for our E-commerce clients.

In this episode Terrell & Matt break down what to expect in the coming episodes. They give their mission statement and a little background about themselves. This is the beginning of a flow of current knowledge and value coming from two people that are championing the content and strategy match for their current clients.